A VISUAL JOURNEY OF SOUTH AFRICA'S PREPARATIONS
FOR THE 2010 FIFA WORLD CUP™
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While Germany was still awash in a sea of red, yellow and black, a nation temporarily at peace with itself thanks
to the extraordinary successes of the 2006 FIFA World Cup, we began documenting South Africa’s preparations
for the next edition of the quadrennial showpiece of international soccer. On May 15, 2004, South Africa won
the three–way contest to be the first nation in Africa to host the world’s biggest single–code sporting event. An
emotional Nelson Mandela, who attended the ceremony in Zurich, reportedly said: ‘I can see my grave now’.
At his inauguration as the country’s first democratically elected President in 1994, Mandela had stressed his
determination ’to create a rainbow nation at peace with itself and the world’. It was these ideals, which helped
secure the rights to host the tournament in the first place. Over the past few years, we have captured much
of the spectacular journey that thousands of construction workers, administrators and other key 2010 role–players
embarked on to prepare the country for this mega–sporting event. Under the cranes that towered over
the stadiums and other 2010–related construction projects, there were tales of heartbreak, joy and euphoria.
Despite the formidable challenges this country has faced, millions of people around the world are now lauding
its achievements.
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The 2010 FIFA World Cup™ is coming to the African continent for the first time. The 'Road to 2010' takes a look behind the scenes and documents the extraordinary successes achieved by thousands of role-players to make the World Cup a reality.
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This A5, 100-page landscape book takes the reader on a visual journey of South Africa's preparations, reflecting the key-milestones through high-end photographs accompanied by poignent quotes from all the main role-players.
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enjoy a visual journey of the various 2010 projects
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learn more about the South African way of mastering a challenge of this magnitude
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receive a permanent reminder of this once-in-a-lifetime experience
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For your company: personalise the 'Road to 2010' as a giveaway for customers, employees, investors, shareholders, owners, partners, suppliers and media contacts...
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Order now and support the 'Project 2010 Development Fund'
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R 110 per copy incl. VAT and shipping inside South Africa
(R 90 for orders of 10 or more)
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Project 2010, a product of Twenty Ten Media & Marketing (Registration #: 2005/123839/23), was launched in 2006 as a service geared for companies, organisations and individuals who have a vested interest in the 2010 FIFA World Cup™
Physical Address: 1st floor, The Hudson, 30 Hudson Street, De Waterkant, Cape Town, South Africa
www.project2010.co.za
project2010@gonet.co.za
Tel.: +27 (0)21-4216297
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