| ICT readiness for 2010 at an advanced stage - 26/02/2009 |
Most of the ICT requirements for the 2010 World Cup will be met by the time the Confederations Cup kicks-off in June this year. Four 2010 venues – namely, Loftus Versfeld (Pretoria), Coca-Cola Park (Johannesburg), Royal Bafokeng (Rustenburg) and Free State’s Bloemfontein Stadium – will be in use for this year’s Confederations Cup. ’However, in meeting the network requirements for the Confed Cup we’ve actually been working towards the 2010 requirements simultaneously. Since our network is a meshed one, we’re striving to ensure that all 11 World Cup venues will be ready. Obviously, though, our focus at this stage is on the venues that have been designated for the Confederations Cup,’ stated Thami Magazi, Telkom’s Group Executive for Multi-National Customers.
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| Mass Mobilisation Road Show goes to the EC - 25/02/2009 |
The Department of Sport and Recreation South Africa and the 2010 LOC invite all media to the 2010 Mass Mobilisation and Legacy Road Show, to be held on 27 and 28 February. The main purpose of the road shows is to popularise South Africa’s hosting of both the 2009 Confederations Cup and the 2010 World Cup, and to get South Africans directly involved in both events. The road shows also serve as an opportunity to share information on such important matters as ticketing and match schedules.
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Full press release
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| Mercedes-Benz SA partners with SAFA - 24/02/2009 |
Mercedes-Benz South Africa (MBSA) today handed over a fleet of 15 vehicles to SAFAto assist the organisation in delivering an exceptional 2010 World Cup event.
The 15 vehicles are part of a termed sponsorship agreement between MBSA and SAFA since 2005 when South Africa was bidding to host the 2006 World Cup. Although the SA bid was unsuccessful at the time, MBSA’s parent company Daimler continued with their long-standing commitment of sponsoring the German national team and their football association which eventually enabled them to host the 2006 World Cup in Germany.
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Full press release
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| Lecture on marketing plans for 2010 - 23/02/2009 |
The Green Point Stadium Visitors Centre is to host a lecture entitled ’What it takes to become a FIFA sponsor, and marketing plans for the 2010 World Cup’ as part of its 2010 lecture series on 25 February. Gavin Cowley, marketing director of adidas SA, will talk about the company’s symbolic and unique brand personality, as well as its long association with football’s governing body. adidas has partnered with FIFA for over 35 years, and has provided the official match ball for World Cup tournaments since 1970. As the project leader for the 2010 FIFA World Cup for adidas South Africa, he will also present the company’s marketing plans for the World Cup.
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Full press release
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| Durban salutes completed arch - 14/02/2009 |
Welcome to the Moses Mabhida Stadium. This celebration, tonight, is more than merely a celebration of the completion of the arch for the Moses Mabhida Stadium. It is a celebration of teams working together to create, not only an architectural and engineering masterpiece, but to physically create an icon, that symbolizes and spans years of history, years of hope and years of work -to let all South Africans feel the pulse of unification. South Africa is ready to host the 2010 World Cup.
KwaZulu-Natal, Durban is ready to host the 2010 World Cup.
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Full press release
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| Government praised for living up to 2010 promises - 11/02/2009 |
The LOC is happy that Government has constantly delivered on the guarantees it made to FIFA when South Africa was granted the right to host the 2010 World Cup. In Finance Minister Trevor Manuel’s 2009 budget, provision was made for a 2010 FIFA World Cup stadiums development grant and a 2010 FIFA World Cup host city operating grant. The purpose of the stadiums development grant is to provide funding for the design and construction of the ten 2010 FIFA World Cup stadiums. The grant has been allocated R1.9 billion for 2009/10 and 2010/11.
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Full press release
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| Work starts on Green Point Common - 04/02/2009 |
Work has started on the reconfiguration of the Green Point Common into the urban park and sports precinct that will surround the 2010 World Cup stadium. The R113 million contract for the project has been awarded to engineering and construction company Martin & East. The contract officially began on 12 January 2009, and is scheduled for completion in early March 2010. The City has budgeted R120 million for project, while another R30 million has been set aside for the beachfront and promenade upgrade.
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| Jordaan ’delighted’ with progress at Bay 2010 stadium - 03/02/2009 |
Nelson Mandela Bay/Port Elizabeth is leading South Africa’s charge to welcome the world in June 2010. The City’s brand new stadium, in South Africa’s Eastern Cape province, is at an advanced stage of completion and is set to be complete a year before the 2010 FIFA World Cup kicks off. In his hometown of Nelson Mandela Bay/Port Elizabeth, 2010 FIFA World Cup Organising Committee South Africa (OC) Chief Executive Officer Dr Danny Jordaan today visited the stadium and was very happy with what he saw.
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Full press release
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| FIFA to host media workshop – 29/01/2009 |
With the FIFA Confederations Cup only 134 days away SANEF, FIFA and the Organising Committee (OC) would like to use the occasion of the start of the Media Accreditation for the FIFA Confederations Cup (which opens on 2 February 2009) to invite you to a joint media workshop. The aim is to provide you with an update on the FIFA Media Channel, FIFA’s virtual media centre, the media accreditation process and address any of your challenges related to the media operations and services for the FIFA Confederations Cup and the 2010 FIFA World Cup.
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Full press release
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| FIFA to host media workshop – 29/01/2009 |
With the FIFA Confederations Cup only 134 days away SANEF, FIFA and the Organising Committee (OC) would like to use the occasion of the start of the Media Accreditation for the FIFA Confederations Cup (which opens on 2 February 2009) to invite you to a joint media workshop. The aim is to provide you with an update on the FIFA Media Channel, FIFA’s virtual media centre, the media accreditation process and address any of your challenges related to the media operations and services for the FIFA Confederations Cup and the 2010 FIFA World Cup.
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Full press release
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| FIFA and Panini kick off new agreement - 29/01/2009 |
FIFA and Panini (the world’s largest publisher of collectibles) have signed a joint agreement for the next six years. The exclusive agreement will cover the next two FIFA World Cups in South Africa 2010 and Brazil 2014 for trading cards and sticker album collections. Panini collections have proven to be so popular over the last 10 tournaments that Panini became the natural choice to continue its work with FIFA.
Thierry Weil, FIFA’s Director of Marketing said: ’FIFA is proud to work with our long-term licensee Panini for the 2010 and 2014 FIFA World Cups, especially after the success story of Germany in 2006.’ Trading cards and stickers are collected by an increasing number of consumer groups.
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Full press release
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| Public remains upbeat – 28/01/2009 |
With just under 500 days to go until kick-off of the 2010 FIFA World Cup, optimism surrounding South Africa’s role as host of the world’s premier football competition appears to be riding at a high level in the nation. Market research commissioned by FIFA suggests that three out of every four people believe that South Africa will be ready by the time the event starts on June 11, 2010. According to the first instalment of a six-wave public opinion survey conducted amongst South African citizens by international research company SPORT+MARKT, there is an overwhelming feeling of pride concerning South Africa’s hosting of the tournament; 88% of respondents state they are “proud South Africa is hosting the 2010 FIFA World Cup”.
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| Organisers celebrate 500 days Countdown to 2010 - 26/01/2009 |
The 2010 FIFA World Cup Organising Committee South Africa (OC) and FIFA today marked 500 days to go to the first African FIFA World Cup with festivities that culminated in the launch of the nine host cities poster in Bloemfontein/Mangaung. ’We have come a long way since the 15 May 2004, and a lot has been achieved so far, with impressive stadiums taking shape and so many infrastructural improvements changing the face of South Africa, as we lead up to the 2010 FIFA World Cup. We have a great deal yet to accomplish in a very short time and we are on a very tight schedule. Despite the pressure, we are confident the preparations will be completed on time,’ said FIFA Secretary General Jérôme Valcke addressing media at SAFA House in Johannesburg, together with OC Chairman Dr. Irvin Khoza and the OC CEO Dr. Danny Jordaan.
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| Suspension of R200 million Tourism SETA - 22/01/2009 |
With less than 507 days left before the 2010 FIFA World Cup kick-off, ensuring South Africa’s readiness to host this important event is a priority for the Democratic Alliance (DA). A successful World Cup will enhance South Africa’s reputation as one of the best tourist destinations in the world, create thousands of jobs, and contribute to our foreign direct investment. We are therefore concerned that a R200 million project under the Tourism, Hospitality and Sports Education Training Authority (Theta), aimed at training graduates in the tourism sector ahead of the tournament has reportedly been suspended, amid allegations of fraud and corruption. This will blight our efforts to host a successful World Cup.
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| SA gears up to mark 500 days to the 2010 WC - 22/01/2009 |
On Monday 26 January 2009 it will be exactly 500 days to go to the world’s biggest sporting spectacle - watched by a cumulative audience of more than 26 billion spectators worldwide - and South Africa’s preparations are in overdrive. To mark this significant milestone, a range of activities will take place on the day. The focal point of the day will be in Mangaung/Bloemfontein, where the mayors/representatives of all nine 2010 World Cup Host Cities will converge on the Mangaung Outdoor Sports Centre for the national unveiling of the nine Host City Posters.
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Full press release
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| 2010 Mass Participation Programme launched – 21/02/2009 |
Members of the media are invited to the launch of the 2010 Mass Participation Programme, which will take place on 27 January at the Galeshewe stadium, Kimberley, Northern Cape. The 2010 Mass Participation Programme aims to ensure that all South Africans are part of the 2010 World Cup excitement by encouraging and supporting sport in communities throughout South Africa. The Mass Participation Programme roadshow is a partnership between government, represented by the Department of Sports and Recreation, and the 2010 FIFA World Cup Organising Committee. The roadshows will take place in all nine provinces between now and June 2009.
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Full press release
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| ’Rent-a-cop’ revived in CT – 19/01/2009 |
Cape Town’s businesses and organisations have joined forces with the Cape Town Metro Police to fight crime – on the increase in city centres around the country. This joint initiative, commonly referred to as the ’rent-a-cop’ project, is a pilot project run in Cape Town. It allows Cape Town’s City Improvement Districts (CID) and other organisations to hire fully trained Municipal Patrol Officers (MPO) to patrol the districts. According to an ISS report, although the project was terminated in 1997 due to legal complications, it proved successful not only in the central business district areas but also in surrounding disadvantaged areas such as Langa, Nyanga, Mitchell’s Plain, Mannenberg and Gugulethu. With the nearing of the 2010 World Cup and the increasing concern about the country’s crime rate, the services of the MPOs will be an additional force multiplier to make the event safe and successful.
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Full ISS report
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| Will the economic crisis Impact on the 2010 WC? - 09/01/2009 |
63% of South Africans believe that the global economic crisis may lead to fewer visitors to South Africa than expected during the 2010 FIFA World Cup, according to market research company African Response. The current international economic crisis is taking its toll on pockets around the globe and travel and tourism is an expense which often takes a backseat during tough times. African Response asked 400 South Africans whether they felt that the state of the global economy will have an effect on the number of people who will be financially able to attend the 2010 World Cup.
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| Mahlalela’s passing a huge shock – Jordaan - 05/01/2009 |
The 2010 LOC has learnt with great shock and sadness today of the passing away of veteran football administrator Reuben Mahlalela. Mahlalela, a former Vice President of the South African Football Association (SAFA), worked for the OC as a Venue Volunteer Co-Ordinator in the 2010 FIFA World Cup host city of Nelspruit at the time of his passing. "Reuben’s death comes as a huge shock to all of us. We saw him go into the festive season very happy and looking forward to the new year. And now, hearing of his sudden passing is very sad. On behalf of the staff of the 2010 Organising Committee I would like to convey our heartfelt condolences to his family," said the LOC CE, Danny Jordaan.
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| MATCH appoints sales agent for the Middle East – 12/12/2008 |
MATCH Hospitality AG, the worldwide exclusive rights holder for the FIFA Hospitality Programme until 2014, appointed Dentsu Sports Europe as its exclusive sales agent for the Middle East and Asia excluding China, Korea and Japan for the Official Hospitality Programme of the FIFA Confederations Cup 2009 and the 2010 World Cup. Jaime Byrom, Executive Chairman of MATCH Hospitality stated: ’After the very successful first phase of sales in South Africa, MATCH Hospitality is entering the Middle East and Asia with the sales of the Official Hospitality Programme of the 2010 World Cup. We believe that Dentsu will fully exploit market potential and be as successful in these territories as we have been so far in South Africa.’
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Full News Wire report
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| Gauteng commissions post-World Cup study - 12/12/2008 |
The Gauteng government has commissioned a major study to assist it with the development of a post-2010 event strategy for the region. The study is intended to help plan for the bidding and hosting of major events beyond the World Cup in 2010. With the region’s preparations for the World Cup on schedule, the Gauteng Government is now looking beyond the tournament to ensure that the region benefits fully from the event. International sports consultancy TSE Consulting has been commissioned to undertake the study. ’We believe that hosting this great event will signal the beginning of a new era for sport in the region. We are determined to ensure that we are fully prepared to capitalise on our achievements in 2010,’ said Sports MEC Barbara Creecy.
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| Training programme launched for African media - 02/12/2008 |
More than 300 African sports journalists will be invited to attend training next year as part of a programme financed by FIFA. The governing body on Tuesday announced that training will be provided by the AFP Foundation, an independent, non-profit organisation set up by Agence France-Presse. Reporters and photographers from all 53 countries in Africa will gather twice in eight cities as part of FIFA’s Win in Africa with Africa project. ’Four years ago, when FIFA announced that South Africa would host the 2010 tournament, we set out to ensure that long after the FIFA World Cup final in Johannesburg, there would be a legacy left not only for African football, but also for African society in general,’ said FIFA President Sepp Blatter.
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| Marketing Buffalo City ahead of 2010 - 02/12/2008 |
Buffalo City is aiming to attract one of the 32 teams taking part in the 2010 World Cu to set up base camp in the municipality. ’We hope to attract one of the big teams to the city for the duration of the Confederations Cup in 2009 and the 2010 World Cup,’ said Bill Broydrick, an international lobbyist working for the City. Broydrick said the city had huge potential to host any of the big teams, and it had prepared accordingly to meet all FIFA requirements in terms of providing training facilities, transport and accommodation. Upgrades at the airport would begin soon, and were expected to be complete by November 2009, in time for the World Cup.
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| Paving the way for 2010 - 02/12/2008 |
Africa is poised to benefit from a successfully delivered FIFA 2010 World Cup, opening up a number of opportunities in the Tourism sector. Africa investor (Ai), working in support of NEPAD, has established the Tourism investor Summit to bring major sporting event bids between 2010-2020 to the attention of African public and private consortiums and tourism investors. The Tourism investor summit and the 2010 World Cup will pave the way for Africa to host major events , that will propel Africa to the forefront of international tourism investment. The Summit and Awards will take place on the 27 February 2009.
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| Mossel Bay supports 2010 - 28/11/2008 |
While it seems that a certain spirit of pessimism has crept into a limited number of media reports about FIFA’s 2010 World Cup in South Africa (especially on the back of news that South African Tourism has pulled out of the MATCH advisory committee), Mossel Bay is deeply committed to the event – both as an event in itself and as a catalyst to the future. ’The clock is ticking and only 573 days remain before the kick-off,’ said Mossel Bay’s official representative on the Western Cape Premier’s Local Organising Committee, Louis Harris, ’but Mossel Bay has strategically positioned itself to ensure that we’ll be ready to welcome soccer teams and soccer fans in 2010.”
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| Programme to empower street children - 26/11/2008 |
The City of Cape Town’s Mayoral Committee approved a performing arts development programme that will have long term benefits for street children and youth at risk. It will enable them to acquire performing arts skills and become role models for their peers. An external co-ordinator, Dirk Badenhorst, who has extensive experience in dance, movement therapy and youth development work in Gauteng, the Eastern Cape and Cape Town, has been appointed to train and guide the street people from rehearsals to the final performance. ’I am thrilled to be part of this innovative programme,’ he said. ’In the next few months we will be working very hard to be ready for performances during the World Cup in 2010.’
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| FIFA concludes 2010 TV rights - 25/11/2008 |
With the awarding of the free-to-air terrestrial TV rights to the Broadcasting Organisation of Nigeria (BON), FIFA is pleased to announce that it has today completed its worldwide placement and distribution structure of the 2010 media rights. “This is remarkable in the sense that we are eighteen months away from the 2010 FIFA World Cup and we can now focus on delivery of the rights and further developing our relationship with the broadcasters,” said Jérôme Valcke, Secretary General of FIFA.
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| SA geared for Confed Cup draw - 21/11/2008 |
An awe-inspiring African themed TV show at the Sandton Convention Centre in Johannesburg will provide a fitting backdrop on 22 November when the draw for next year’s FIFA Confederations Cup South Africa takes place. Starting at 17h00 (CET+1), FIFA Secretary General Jérôme Valcke will conduct the draw to decide which of the best continental performers will face each other in the two four-team groups in their quest for the crown of ’champions of champions’. He will be assisted by seven Miss World contestants from the participating member associations, as well as the reigning Miss World Zilin Zhang, who will represent Asian champions Iraq.
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| Contestants to assist with draw - 20/11/2008 |
Miss World contestants to assist in draw on 22 November in Johannesburg FIFA Secretary General Jérôme Valcke will have these assistants during the draw for next year’s Confederations Cup on Saturday. During the 50-minute live show on SABC 1 at the Sandton Convention Centre in Johannesburg, the eight Miss World candidates from the respective participating countries and continents will lend a helping hand during the draw to determine the two groups for the eight-team competition.
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| Official ball unveiled – 19/11/2008 |
Kopanya – the official match ball for the FIFA Confederations Cup 2009 has been unveiled. Miss South Africa Tansey Coetzee and Bafana captain Aaron Mokoena last night unveiled the official ’kopanya’ ball for the 2009 Confederations Cup. The ball was especially designed for the ’Festival of Champions’, which will feature the six continental champions as well as South Africa and 2006 World Cup champions Italy. The word ’kopanya’ which comes from Southern Sesotho means ’join together’. This is the first time Adidas has presented a match ball specifically made for the Confederations Cup.
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