Project 2010 - A Twenty Ten Media and Marketing Initiative
PREPARING SOUTH AFRICA FOR THE WORLD      
Business

More than 1 200 trader applications – 14/05/2010
Nelson Mandela Bay has received more than 1 200 applications for hawkers to trade at World Cup events, the municipality said. The Herald reports that the municipality said in a statement it was soliciting more applications so traders could ’apply for a slice of the 2010 World Cup cake’. Municipalities and FIFA had recently come under attack from hawkers and traders who said they had been excluded from conducting business around 2010 World Cup events.
Full report in The Herald

Nederburg extends operating hours – 13/05/2010
Nederburg will be open seven days a week during the 2010 World Cup, applicable from Tuesday, June 1 to Sunday, July 11. The Visitors’ Centre will be open daily from 09h00 to 18h00. The famous Paarl winery has made a limited-edition trio of wines, in terms of a special agreement with FIFA, to mark South Africa’s hosting of the 2010 World Cup and is anticipating heightened public interest during the staging of the games, notes a Wine.co.za report. These wines, a Cabernet Sauvignon, Sauvignon blanc and a Rosι will be available for tasting along with the winery’s locally offered range.
Full Wine.co.za report

Match cancels hotel bookings – 13/05/2010
Match Hospitality has left hotels reeling after pulling out at the last minute on bookings they had made with South African hotels. Reports here say Durban alone might have lost close to 60% of the business promised by Match. The Herald reports that the first clause on reservation of Match’s contract states ’Property shall reserve for the exclusive use of Match during the period beginning 6 June 2010, five days prior to the first match, and ending 13 July 2010, two days after the last match, of the 2010 World Cup (the ’Reservation Period’) no less than eighty percent of its entire inventory of guest rooms (the 2010 World Cup Rooms).
Full report in The Herald

Businesses be warned – 12/05/2010
Businesses are being warned they could end up scoring an own goal if they try to cash in on the 2010 World Cup, notes a Business Daily report. Intellectual property experts at leading North law firm Ward Hadaway say companies need to be very cautious when it comes to using this tournament in South Africa to boost their businesses. They warn that it is all too easy to fall foul of trademark and other intellectual property laws, and end up paying a hefty penalty.
Full Business Daily report

FIFA approves extra WC cash injection – 11/05/2010
The man running the 2010 World Cup for FIFA has admitted an extra $100m had to be injected into the project to ensure hosts South Africa were ready. FIFA general secretary Jerome Valcke told BBC Sport the game’s governing body signed off the 25% increase at an executive committee meeting in March. He said the extra money was required to help the South Africans ensure team-training camps were ready.
Full BBC Sport report

Rising entrepreneur scoops FIFA deal – 10/05/2010
The sky is not the limit for emerging black entrepreneur Mandla Sibeko (31), whose lucky star shone at the right time, helping him scoop a multimillion rand FIFA deal to handle the entire look and feel of the 2010 World Cup. Sibeko, who grew up in rural Mpumalanga and owns 40% of Icon SA, a partnership with a UK-based company, declined to disclose the deal’s monetary value, but confirmed that the contract will create 3000 jobs nationwide from, among others, production and installations.
Full Bizcommunity report

Telkom on track for the WC – 09/05/2010
The South African technology infrastructure (telephone systems, electronic communications) has come under the microscope recently. Sunday World reports that there are concerns that it could be found lacking in coping with the influx of thousands of sophisticated global tourists expected to arrive here for the 2010 World Cup. But Telkom’s World Cup programme director Themba Magazi says the telecommunications giant is confident of honouring all its obligations to FIFA.
Full Sunday World report

High demand for WC goods - 09/05/2010
Retailers have misjudged the demand for 2010 World Cup merchandise and have been left with empty shelves. Store buyers underestimated the demand for World Cup-related goods, and suppliers are unable to keep up with fresh orders. The Times reports that Shoprite Holdings marketing director Brian Weyers says the group is experiencing the best response to promotional gear in the more than 30 years that he’s been in the business.
Full report in The Times

Vendors gear up for WC - 06/05/2010
Vendors hoping to sell food and beverages at the city’s four public viewing areas have nine working days to apply for the opportunity to profit from 2010 World Cup-related events. The Cape Argus reports that candidates must be in possession of the necessary compulsory documentation and certificates, such as the Certificate of Acceptability, if they were selling food, and a security clearance check, 2010 project co-ordinator Pam Naidoo said. Only 114 applications would be accepted, with preference given to vendors with previous experience, those in close proximity to the viewing area, as well as the quality, pricing and uniqueness of their goods.
Full Cape Argus report

ITV hopes for ads boost from WC – 03/05/2010
ITV is hoping to boost its advertising by at least £20m during the 2010 World Cup. According to the Times, ITV1’s advertising income has already increased by 13-15% in the first six months of the year. The broadcaster is expected to announce it’s advertising may increase by 15-20% in June, following the start of the tournament. ITV, which is sharing the 2010 World Cup telecast with the BBC, is reportedly targeting a young, male audience with more car and beer adverts.
Full New Statesman report

FIFA criticized by SA businesses – 29/04/2010
FIFA has come under fire from South African businesses upset with the tough trade restrictions put in place by soccer’s world governing body for the 2010 World Cup. CNN reports that FIFA makes the bulk of its money from selling marketing and television rights, and has already generated a record $3.3 billion ahead of the June 11 kickoff in Joburg. Big companies pay big bucks to be associated with the tournament, and in return FIFA strictly enforces its trademark rules to protect its sponsors.
Full CNN report

AB InBev and SABMiller set to score – 28/04/2010
There’s no trophy at the end, but Anheuser-Busch InBev and SABMiller are likely to emerge as the brewing winners of this year’s 2010 World Cup. According to Business Report, SABMiller should benefit from higher sales in hosts South Africa, where it has an 89% share of the market, while AB InBev stands to profit from its first World Cup sponsorship since its merger and a good showing from the Brazil team. Hosting a World Cup is certainly good for beer sales, as Germany showed in 2006 when the influx of some 2 million foreign visitors helped stem a decade-long decline in consumption.
Full story in Business Report

Cape traders to be moved ahead of WC - 26/04/2010
Street traders at the Grand Parade in Cape Town have been told to leave the area from May 1 until the end of the 2010 World Cup because of FIFA by-laws that relate to host cities, notes a Mail & Guardian report. ’According to the host-city agreement, the city is legally obligated to provide a stadium and a fan-fest area,’ said Thembinkosi Siganda, Cape Town’s director of economic and human development. ’After a location analysis the city identified the Grand Parade as a fan-fest area and this was approved by FIFA.’
Full Mail & Guardian report

Local designer’s 2010 dreams shattered – 26/04/2010
Popular designer Ephraim Molingoana’s dreams of clothing Bafana Bafana for the 2010 World Cup were shattered after a bungle by team manager Sipho Nkumane. Sunday World reports that Molingoana, the creator of Ephymol, says Nkumane okayed the idea of dressing the team three weeks ago. Nkumane even gave Molingoana a SAFA to put on some of the blankets he had created for the team. Molingoana says his vision was to dress the team and give them a South African feel.
Full Sunday World report

Special liquor licences delayed - 26/04/2010
Traders hoping to sell alcohol at public viewing areas during the 2010 World Cup could find that their special liquor licences may not be processed in time because of a series of blunders by the Department of Trade and Industry. A Cape Argus report says the department has re-published regulations for the sale and consumption of alcohol during the tournament. The DTI first issued regulations in January, incorrectly stating that any venue screening football matches, including pubs and restaurants, must pay R50 000 for a licence.
Full Cape Argus report

Fake WC jerseys worth R1m seized - 25/04/2010
With the 2010 World Cup just over a month away, local syndicates have wasted no time churning out counterfeit football jerseys. Authorities have detected syndicates working round the clock to cash in on World Cup fever, notes a NST report. Enforcement officers from the Domestic Trade, Cooperatives and Consumerism Ministry seized counterfeit sports products worth R1m in a raid on a wholesale plaza in Chow Kit last week.
Full NST report

Showcasing SA art to WC tourists - 25/04/2010
Durban-born fine arts graduate Riason Naidoo is on a mission. Naidoo, who is director of the newly revamped Iziko South African National Gallery in Cape Town, hopes to use indigenous art as a canvas to portray the history of the country and talent of local artists to visiting 2010 World Cup soccer fans. The Times reports that the gallery re-opened, after a six-week revamp, to host a new exhibition celebrating one 100 years of South African art entitled: ’1910-2010: From Pierneef to Gugulective.’ Naidoo decided to embark on this project ahead of the 2010 World Cup.
Full report in The Times

Traders can now apply for licences - 23/04/2010
Recent statements bemoaning a lack of opportunities for local economic development during the fast approaching 2010 World Cup will undoubtedly be reconsidered after the Nelson Mandela Bay Municipality placed advertisements in the press requesting Traders to apply for trading licences. Traders of merchandise, food, craft and beverages, who apply in time for the April 30 deadline and receive a positive response, will be able to sell their products at the FIFA Fan Fest (St Georges Park) and the Fan Zone from 11 June to 11 July.
Full press release

Tax due on WC freebies - 22/04/2010
Do not expect a ’free’ 2010 World Cup ticket from your employer. You may well be taxed on it. The Income Tax Act states that any fringe benefit granted by an employer to employees is taxable, whether the benefit is given as part of a remuneration package or as a reward. FIN24 reports that many popular 2010 World Cup-related ’freebies’ from employers are easy to quantify. For example, say an employer presents an employee with an original World Cup T-shirt and two tickets.
Full FIN24 report

The impact of the WC - 22/04/2010
With little more than seven weeks to go, the rest of Africa is likely to account for about 11 000 of the 340 000 foreign ticket holders who will attend the sporting event billed as ’Africa’s World Cup’. Gillian Saunders, the principal of Grant Thornton Strategic Solutions, said at a presentation yesterday that originally 48 145 ticket holders were expected to arrive from the rest of the continent for the event. ’Given evidence of the huge interest from the continent, this indicates there has been a failure in distribution channels and unaffordable pricing,’ she said.
Full story in Business Report

Mopani worms to create jobs during WC – 19/04/2010
The Mopani worm, the delicacy of the people of the north, is earmarked for selling the country and creating job opportunities during the 2010 World Cup. The Sowetan reports that the project includes the large-scale commercialisation of mopani, which will be used to produce various products from polony and bread to tinned stew. The Greater Giyani Natural Resources Development Programme (GGNRDP) will support the development of small, medium and-micro enterprises in the natural recourses sector.
Full report in The Sowetan

Cape Town: Giant wheel to keep an eye on city- 19/04/2010
Cape Town will have a giant wheel, similar to those in London and Paris, at the V&A Waterfront ahead of the 2010 World Cup, and it will remain for at least six months, notes a report on the IoL site. The 50m diametre wheel, designed and supplied by Wheel of Excellence, is being shipped to South Africa from the Place de la Concorde in Paris. It is smaller than the London Eye (which is 135m high), but similar to the 60m wheel in London’s Hyde Park.
Full report on the IoL site

Nando’s wants World Cup action – 16/04/2010
Nando’s is priming its tail feathers for the 2010 World Cup and is negotiating with various municipalities to offer catering in the FIFA Fan Parks. Nando’s chief executive Noel Doyle told FIN24 that the motive was not profit, but rather to give the company and its staff an opportunity to share the enthusiasm and become involved in the tournament. The fast-food group is currently negotiating with nine municipalities, following McDonald’s decision not to exercise its rights to provide food in the Fan Parks.
Full FIN24 report

Food and retail sectors gearing up for WC – 14/04/2010
The South African food and retail sectors are gearing up to match increased demand for food and drinks expected for the upcoming 2010 World Cup tournament in June. With less than 2 months left before the kick off for the opening game between the host nation and Mexico, Flexnews gathered the views of several important industry players: McDonald’s, The Coca-Cola Company, SABMiller and Pick n Pay.
Full Flex News report

WC blow for SA hotels – 14/04/2010
With only a few days left before the 2010 World Cup, Match, FIFA’s accommodation agent, has dumped another 300 000 bed nights on the market. FIN24 reports that this means that Match now holds only 600 000 of the 1.9m bed nights it originally reserved for the 2010 World Cup. Brett Dungan, CE of the Federated Hospitality Association of SA, says this is disappointing. But he says this is no time to point fingers.
Full FIN24 report

WC to promote African Businesses – 12/04/2010
KDN Consultancy, an event planning company has launched a special project aimed at promoting African business and interrelations between Africa and the world during the 2010 World Cup. The project dubbed ’Afrika Village Concept’ will provide a platform for the exhibition of products and services for African businesses within and outside the continent during the competition. African businesses are expected to be provided with an opportunity for trade and investments, promote their cultural aspirations as well as create any business links during the competition.
Full allAfrica.com report

400 000 foreign visitors expected – 12/04/2010
Despite a lower-than-expected number of visitors to the 2010 World Cup, the country’s major fast food and casual dining restaurants remained upbeat about a sales lift during the tournament. FIN24 reports that just over a year ago, pundits raised expectations of an inflow of over 500 000 foreign visitors to the soccer event. Estimates have since fallen to below 400 000, partly as a result of the recession and rising travel costs.
Full FIN24 report

Pub owners up in arms – 12/04/2010
Many tavern and pub owners are angry over demands that they pay R50 000 for the right to screen World Cup football games on their premises, says the National African Federated Chamber of Commerce (Nafcoc). Nafcoc president Lawrence Mavundla said many owners had been offering entertainment for their customers for years, their screens had been there for a long time and they had not got any help from the World Cup organisers in preparing for the tournament.
Full Daily News report

Match under fire again - 11/04/2010
Is Match, the exclusive agent for football governing body FIFA’s 2010 World Cup, the fly in the ointment preventing South Africa from holding a successful tournament? FIN24 reports that this question is increasingly being posed by business people in the tourism industry, although few wish to criticise FIFA’s accommodation, travelling and ticket agent openly. It is becoming clearer that foreigners’ interest in attending the tournament is less than hoped for. This is apparently because of the high cost - for which Match is partly responsible.
Full FIN24 report

Taxis jostle for 2010 spoils – 11/04/2010
While some Zimbabweans are yet to figure out how to benefit from the 2010 World Cup scheduled for South Africa, one group has already seen an opportunity. Taxi operators have taken Harare by storm, revamping their fleets, while new players are entering the market on a daily basis. Names of footballers such as Lionel Messi, Cristiano Ronaldo, Wayne Rooney, Didier Drogba and Samuel Eto’o are printed on most of these vehicles.
Some of the taxis simply have footballs emblazoned on them, while others have the words ’2010 World Cup’ written in bold letters. It is pretty hard to miss them.
Full Sunday Mail report

 
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