PROJECT 2010 - Preparing South Africa for the 2010 FIFA World Cup™

Project 2010 - A Twenty Ten Media and Marketing Initiative

PREPARING SOUTH AFRICA FOR THE WORLD

Development

Africa Makes investment push – 28/09/2010

African governments and business communities hope that South Africa’s success in hosting the 2010 World Cup will spur a massive increase in investment and private sector development for all of Africa, notes a Global Post report. ’It is exciting to see that business leaders around the world do wish to leverage off the tournament,’ said Danny Jordaan, chief executive officer of the South Africa’s World Cup Organizing Committee. ’This is one of the fundamental reasons why we pursued the idea of hosting the World Cup.’

Full Global Post report

WC trust fund to be launched – 27/09/2010

A trust fund is to be formed to oversee the money that FIFA gives to South Africa following its successful hosting of the first FIFA World Cup on African soil, to ensure that the money goes towards football development in the country, notes a SA Info report. Addressing a media briefing in Johannesburg following a 2010 Local Organising Committee board meeting, FIFA secretary-general Jerome Valcke said the fund would be jointly managed by FIFA and SAFA.

Full SA Info report

WC spirit lives on in Youth Zones - 02/08/2010

The energy and spirit of South Africa’s 2010 World Cup is being harnessed for sustainable social development in Africa through the Youth Zones initiative, which combines football, computer literacy and life-skills training to create an enabling environment for young people in disadvantaged communities. According to an SA Info report, Youth Zones is a joint initiative of the Foundation for a Safe South Africa (FSSA), the 2010 Local Organising Committee (LOC), the Embassy of the Netherlands and the Institute for Democracy in Africa (Idasa).

Full SA Info report

Time for SA soccer to get serious - 19/07/2010

A year ago Tshisahulu, in Venda, staged its own mini World Cup. It was a weekend soccer competition featuring a dozen or so schools from this poor rural outpost in the far north of the country. The Star notes that the occasion was the inauguration of two new soccer fields where before there had only been empty, stony ground. Everything - from the impeccably marked regulation pitch to goalposts to balls to kit - was supplied courtesy of a fabulous South African NGO called Dreamfields Project, which has built 10 more such fields and provided top-class gear to thousands of children in some of the remoter, less privileged parts of the country.

Full report in The Star

Youngsters kick off township festival - 04/07/2010

The only South American side in the last four of the 2010 World Cup, Oscar Tabarez’s Uruguay are not the only representatives of their country enjoying themselves in the Rainbow Nation. Two days before the South Americans’ semi-final clash with the Netherlands, a team of youngsters from Uruguay opened the Football for Hope Festival 2010 with a victory over their hosts, Team Alexandra. The match was a curtain-raiser for the inaugural festival, which takes place in the Alexandra township in Johannesburg from 4-10 July.

Full report on the Fifa.com site

1Goal to educate 70 million people - 04/07/2010

About 70 million children world-wide will get an opportunity to get education through the FIFA 1Goal campaign, said ambassador Anthony Baffoe of Ghana, notes a Sport24 report. One of these children was Ghanaian Stephen Odai, who was given an opportunity to watch Ghana play against Uruguay on Friday. ’My policy has always been combining football with education, 1Goal helps these kids to start their life,’ said Baffoe, who was at a media briefing at Soccer City in Nasrec.

Full report on the Sport24 site

WC will prompt ’African Renaissance’ – 27/05/2010

The 2010 WC presents South Africa and the rest of the continent with an opportunity to harness the power of an international event and project Africa’s potential for peace and development, a United Nations envoy said. ’The World Cup in South Africa is a unique occasion to transform the African people’s pride and enthusiasm into a positive dynamic of solidarity, tolerance, and development,’ said Wilfried Lemke, the Special Adviser to the Secretary-General on Sport for Development and Peace. He added, ’Mega-sports events create legacies such as infrastructure and tourism. This World Cup when successful will also contribute to the confidence and pride of many persons and States in Africa.’

Full report on the allAfrica site

Shaping the future through football – 27/05/2010

The German government has pledged a whopping R7.5 million to shape the future of poor African youths through football. Sport and Recreation South Africa, chief operations officer, Sumayya Khan, said the department, Germany, the German Technical Cooperation, commonly known as GTZ and the German Development Bank, have signed an implementation agreement on the Youth Development through Football programme. All Africa reports the project will use football as a catalyst for development.

Full All Africa reportAfrica

Sponsor for 46664 campaign – 25/05/2010

Adidas, technical partner of Bafana Bafana, are using the 2010 World Cup to raise support for Nelson Mandela’s foundation, 46664. The Sowetan reports The Unite Against Mzansi campaign was created to inspire the world to celebrate diversity in unity while raising funds for the 46664 foundation. The campaign aims at developing long-term projects that will leave a legacy long after the World Cup. Adidas created a giant jersey, which is currently touring South Africa via a huge truck giving the entire nation sign messages of support for Bafana.

Full Sowetan reportSowetan

Khumalo endorses Showbol - 21/05/2010

2010 World Cup ambassador Doctor Khumalo has endorsed Showbol, saying the indoor soccer spectacle will help fast-track the development of the game, notes a report in The Sowetan. ’It will complement the other development programmes that we have in soccer with the focus on teaching the basics of the game,’ Khumalo said. ’I must say it is good that a life- skills programme, especially for the youngsters, is also part of this wonderful project that must be embraced by all of us.’

Full report in The Sowetan

Life skills coaches to keep kids off streets – 21/05/2010skills

For four weeks during the World Cup, 4500 young people will be in camps. The more than 45 camps around the country will be run by Castrol and the non-profit organisation Grassroots Soccer. Castrol’s Bridget Nkuna said: ’The programme is part of our legacy projects. We realised that during school holidays, school children did not have enough to do. We were also worried about issues of child trafficking during the World Cup.

Full report in the Sowetan

PUMA to host Africa Unity Experience – 21/05/2010

PUMA, on Tuesday, 18 May 2010 announced its ’Africa Unity Experience’ in Paris, France from 28-29 May as the brand’s kick-off for the 2010 World Cup. It will include an Africa Unity Exhibition Game and a free concert curated by Africa Express. The exhibition match will take place at 6pm on Friday, 28 May when players from Cameroon, Ghana and Ivory Coast will participate in front of a capacity crowd at the Stade Michel Hidalgo. The concert, sponsored by PUMA, happens at 7.30pm on the same day.

Full report on Bizcommunity.com

30 Aids orphans to watch 2010 game – 20/05/210

Thanks to the generosity of China-based multinational Tiens SA, 30 Aids orphans will watch the 2010 World Cup match between New Zealand and Slovakia at the Royal Bafokeng Stadium in Rustenburg on June 15. The children are from the Ikageng Itireleng Aids Ministry in Soweto. The Sowetan reports that Tiens SA’s Kevin Hoe said his company would also pay for meals and transport. Hoe said he was ’happy to have made it possible for the kids to enjoy the World Cup like everyone else’.

Full report in The Sowetan

1GOAL launches major campaign – 18/05/2010

1GOAL:Education for All, the football world and FIFA-backed legacy project for the 2010 World Cup, launched the world’s biggest ever mobile phone campaign. Mobile companies from across the globe have come together to offer more than 1.5 billion people an opportunity to show their support for 1GOAL with over 1 billion text messages going out to people in the coming weeks.

Full PR Newswire report

UN launches 8 Goals for Africa – 17/05/2010

The 8 Goals for Africa music video will be screened across South Africa during the 2010 World Cup. Helen Clark, the chair of the UN Development Group, which brings together all UN agencies working in development, has launched 8 Goals for Africa, a campaign song by eight of Africa’s best known musicians, calling for commitment to achieve the Millennium Development Goals, a set of eight internationally-agreed goals designed to reduce poverty, hunger, disease, and maternal and child deaths by 2015. 8 Goals for Africa is the main UN theme song for the 2010 World Cup.

Full Media Update report

WC seats for youngsters - 11/05/2010

For a group of youngsters, the international flavour of the 2010 World Cup came to South Africa a few weeks early as they took to the field for the 2010 National Schools Football Final, with each team ’adopting’ a 2010 World Cup participating nation, notes a SA.info report. The tournament, which took place at Marks Park Sports Club in Johannesburg on the weekend, forms part of the My 2010 School Adventure campaign. What the children did not know was that, as a reward for going so far in the campaign, 5 000 World Cup tickets were made available to the young players through the 2010 World Cup Ticket Fund.

Full SA.info report

Pupils to benefit from 2010 – 05/05/2010

The LOC has described the My 2010 Schools Adventure Campaign as a great platform to educate South African children about their country, notes a report In The Sowetan. Pioneered by the Department of Arts and Culture, the campaign is also being used to teach pupils about the cultures and traditions of the countries taking part in the 2010 World Cup. The campaign promotes education in the classroom and various cultural activities, as well as participation in football.

Full report in The Sowetan

Projects Abroad taps into WC frenzy - 30/04/2010

With the eyes of the world now fixed on South Africa as it readies itself to host the 2010 World Cup, volunteer placement organization, Projects Abroad is tapping into the excitement by offering community development soccer placements in South Africa. The organization is offering two separate programs to coincide with the staging of one of the world’s greatest sporting events, notes a News Blaze report. It is hoped that with the timing of these placements, Projects Abroad will attract the attention of the huge influx of travelers visiting South Africa for the 2010 World Cup and encourage them to have a more meaningful experience.

Full News Blaze report

Pupils go on WC adventure – 28/04/2010

The Department of Arts and Culture is using the ’My 2010 Schools Adventure campaign’ to mobilise support for the 2010 World Cup among pupils. Deputy Arts and Culture Minister Paul Mashatile said the campaign was also a golden opportunity for the government to educate pupils about the national flag and anthem protocols. The campaign has given public school pupils a chance to show their support for the 2010 World Cup. Pupils from across the country showed their creativity in essays, poetry, art projects, music and dance performances relating to the World Cup.

Full Sowetan report

Shoes shines in new WC role – 21/04/2010

Soccer legend John ’Shoes’ Moshoeu has featured in two World Cup finals but is more excited about the one in June because it takes place in his country of birth. The Sowetan reports that Moshoeu might not be involved in the 2010 World Cup as a player this time round, but he relishes his role as part of the McDonald’s Player Escort Programme. ’The Players Escort Programme is a great initiative by MacDonald’s to ensure children are involved in the World Cup,’ said Moshoeu.

Full report in The Sowetan

Education for all in 2010 - 21/04/2010

A football tournament in Senegal will kick off a global education campaign linked to the 2010 World Cup, notes a report on the News24 site. ’1GOAL: education for all’, a joint initiative led by the Global Campaign for Education and the International Football Federation, will get underway on Friday with a mini-tournament in Senegal. 1GOAL is intended as a global reminder that ’72 million children around the world are still being denied the chance of an education’, humanitarian worker Claire Delestrade said.

Full News24 report

Nigeria launches Football for hope festival – 04/04/2010

Nigeria has launched its ’Football For Hope Festival 2010’ site where a team of Nigerian youths will battle their counterparts across the world during the 2010 World Cup. The site was inaugurated by Danny Jordaan, the Chief Executive Officer of 20 10 World Cup Organising Committee, notes a Tide News report. Located in the Alexandra township, a suburb largely comprising the poor, the site will host matches among 32 teams in a five-a-side mixed soccer competition.

Full Tide News report

Youth gearing up for soccer festival – 23/03/2010

During the final week of the 2010 World Cup, 32 youth teams from across the globe will converge on Alexandra in Johannesburg for a festival with a difference. SuperSport reports that from 4 to 10 July 2010 a specially built stadium in the heart of Alexandra will host mixed teams of boys and girls between the ages of 15 to 18, competing in a tournament that will have no referees. Any disputes on the field will be resolved through dialogue as, for the first time ever, the social dimension of the game will be integrated into an official event of the World Cup.

Full SuperSport report

Making dreams come true -18/03/2010

The football dreams of thousands of youngsters in the most rural peripheries of the country could one day be realised courtesy of Dreamfields, a 2010 Legacy initiative. The Daily Dispatch reports that in a bid to help ensure that South Africa inherits a positive legacy from hosting the 2010 World Cup, the Development Bank of South Africa (DBSA) has invested R6m in Dreamfields, a social responsibility programme that could one day play a major role in the future of football in South Africa.

Full Daily Dispatch report

WC education summit welcomed – 10/03/2010

Co-founder and global co-chair of the 1GOAL: Education for All campaign, Queen Rania of Jordan welcomed the news that South Africa will host a global summit on education during the 2010 World Cup, notes a THISDAY report. ’I congratulate President Zuma and PM Gordon Brown on their vision and commitment to make global education the greatest goal of the 2010 World Cup. On behalf of the millions of children denied their right to an education, I hope that in the future, when we reflect on 2010 we can say with confidence that this was the year global leaders stood by their conscience and convictions and made Education for All a reality,’ she said.

Full THISDAY report

WC shirts for disadvantaged kids – 09/03/2010

Soccer-mad pub goers are being asked to dig out old soccer shirts for disadvantaged youngsters in South Africa, notes a Dorset Echo report. Two Weymouth pubs have joined forces to help launch the football-themed charity campaign ahead of the 2010 World Cup. The Old Rooms Inn and the Spyglass Inn want customers to donate unwanted jerseys for children in Masiphumelele to wear.

Full Dorset Echo report

Football Turfs kicks off – 25/02/2010

The days of having to travel long distances to access decent sports facilities will soon be a thing of the past for the tiny township of Mogwase, outside Rustenburg. This follows the historic launch of what is believed to be South Africa’s biggest grassroots football development programme, the first of many Football Turfs of the 2010 World Cup.

Full press release

15 ‘dream fields’ before World Cup kick-off - 14/01/2010

With 917 DreamBags distributed to 13 755 children, eight DreamFields built and 76 DreamEvents in two years, the Dreamfields Project says ’it had a good year’ in 2009. ’We are just finishing our ninth and tenth (soccer) fields at the moment. Our total investments in disadvantaged communities will be about R13,5-million at the end of 2009,’ Dreamfields founder and CEO John Perlman, a well-known media personality, tells Engineering News exclusively.

Full Engineering News report

Opinion: Legacy issues addressed – 07/01/2010

Sandile Memela, marketing director at the Department of Arts & Culture: Nobody will really know what the legacy and heritage of the 2010 World Cup will be until after the event has taken place. We have a right to host the World Cup and make mistakes. We should be punished, if need be, less for trying and failing than for failing to try. The mistake of failing to use sport as a cohesive glue to weave the new soul of this nation together is at least the sort of mistake that is born of noble intentions.

Full column in The Dispatch

Cape city scores 2010 own goal – 03/01/2010

The municipal manager of Mossel Bay, Michele Gratz, has confirmed the coastal town will no longer be hosting the Paraguayan soccer team during the World Cup. The Sunday Times has established that: The practice pitch had a camber almost double the prescribed level acceptable to Fifa and the pitch was looking dusty and bare when a Paraguayan delegation visited last month. The visit came two months after the town council replaced its 2010 World Cup co-ordinator - who declined to comment - with three municipal officials. Sources said the council had not stuck to Fifa guidelines for the field.

Full Sunday Times report