Project 2010 - A Twenty Ten Media and Marketing Initiative
PREPARING SOUTH AFRICA FOR THE WORLD      
Development

Germans assist with 2010 preparations - 19/06/2009
Germany is significantly assisting in South Africa’s preparations for the 2010 World Cup through a number of initiatives, German ambassador to South Africa Dieter Haller tells Engineering News. Haller explains that Germany is involved particularly in four initiatives: establishing a twinning programme between Germany and South Africa; establishing a study and expert fund; initiating a Youth Development Through Football (YDF) programme; and establishing multifunctional sportsfields in disadvantaged neighbourhoods in the nonhost South African cities. The twinning programme is a collaboration and partnership with the German host cities of the 2006 FIFA World Cup and the South African host cities.
Full Engineering News report

Goalkeeper academy launched - 04//06/2009
2010 ambassador and renowned goalkeeper Farouk Abrahams has taken up the challenge of getting youngsters off the streets and on to soccer fields by opening his own goalkeeping and life skills academy ahead of the World Cup. The Cape Argus reports that Abrahams, a soccer writer and former goalkeeper coach for Bafana Bafana, officially launched his academy’s high performance and life skills programme at the Cape Town International Convention Centre. Although Abrahams and a team of 12 soccer coaches have been training goalkeepers on a field in Wynberg for the past 10 years, the launch of his academy was the culmination of his dream - the Farouk Abrahams Goalkeeper Academy and High Performance and Life Skills Programme.
Full Cape Argus report

Thumbs up for 2010 tournament - 03/06/2009
South Africa has been showered with accolades for delivering on its promise of ensuring that the 2010 World Cup will be a proudly African tournament. Kenyan legend Yusuf Chipo said he was happy that South Africa were making it possible for other African countries to enjoy the benefits of its hosting the World Cup. The Sowetan reports that Chipo is here as coach of the Kenyan Dream Team that is taking part in the inaugural Coca-Cola Football Stars which gets under way in Tshwane on Sunday. The tournament features teams from Nigeria, Zimbabwe, Botswana, Mozambique, Tanzania, Democratic Republic of Congo, Zambia, Malawi Ethiopia, Uganda and Botswana.
Full report in The Sowetan

Football centre for Namibia – 02/06/2009
Namibia has been identified as one of the countries to benefit from FIFA’s 20 community football centres which will be in operation by 2010. The Namibian reports that this came after FIFA launched its first 20 centres last week which are mainly aimed at using the legacy of the 2010 World Cup in South Africa to address social challenges across the impoverished continent. The facilities, which will be known as the Football For Hope Centres, will include office space and an Astroturf pitch and it is not yet known when construction will start in Namibia. The centres will not only be places of football development, but community centres used for HIV-AIDS awareness, public education and public health services.
Full report in the Namibian

Uniting Africa through soccer - 26/05/2009
In line with FIFA’s objectives of fair play and the fight against racism, the 2010 LOC has partnered with the African Diaspora Forum (ADF) in a legacy project to unite Africa. Bizcommunity.com reports that the project, dubbed the ’Youth African Soccer Cup’, will be used to fight xenophobia while strengthening unity among African children. The tournaments will see hundreds of children in Gauteng taking part in soccer tournaments aimed at promoting the Confederations Cup and the 2010 World Cup. LOC’s acting head of the 2010 Legacy Projects, Greg Friedericks said the project will be piloted in 20 schools around Gauteng but will later be rolled out to accommodate more schools throughout the country.
Full Bizcommunity.com report

Soccer clinics a huge success – 21/05/2009
With the 2010 World Cup just around the corner, the Breede Valley 2010 Committee has set, as one of its legacy goals, the support and development of junior football and football for women. The Standard reports that Charles Beukes, Head of Sport Administration and 2010 World Cup Co-ordination in the Breede Valley, signed an agreement with the Ajax Cape Town Premier League team to conduct two soccer clinics in Worcester recently, with the aim to identify and develop talented youngsters and to boost the interest in soccer by taking children to some of the team’s games. And the interest seems to have been boosted. ’Soccer is a sport that can bring you far,’ says Jesslin Baartman from the Roodewal Primary School, who still remembers the excitement of spending time with professionals. ’We are very excited about the 2010 World Cup in South Africa.’
Full report in The Standard

CT prepares to build first Football for Hope Centre – 21/05/2009
With just over a year left to the kick-off of the 2010 World Cup, yet another milestone will be achieved with the official sod-turning of the first Football for Hope Centre in Khayelitsha, Cape Town, on Monday. Distinguished guests at the event will include Premier of the Province of the Western Cape Helen Zille, Executive Mayor of the City of Cape Town, Dan Plato, CE of the 2010 LOC Danny Jordaan and Federico Addiechi, Fifa Head of Corporate Responsibility (CSR) as well as Jόrgen Griesbeck, CEO of Streetfootballworld. This initiative is part of the Official Campaign of the 2010 World Cup South Africa ’20 Centres for 2010’ which aims to build 20 Football for Hope Centres across Africa. Kick Off report that the centres will address local social challenges in disadvantaged areas and improve education and health services for young people.
Full Kick Off report

Future stars shine bright – 17/05/2009
For anyone walking past Marks Park sports club in Johannesburg this weekend, they would be forgiven for thinking that the FIFA Confederations Cup had started early. With ’Spain’, ’Italy’, ’Brazil’, ’South Africa’, ’New Zealand’, ’Iraq’, ’USA’ and ’Egypt’ all battling it out over the weekend for the Schools Confederations Cup national finals, the football was sizzling as crowds gathered to witness the action on the fields. The national teams were not getting in some extra tournament practice before 14 June but rather it was the schools, whose provinces were asked to adopt participating FIFA Confederations Cup nations, that were battling it out for the national schools title. The schools tournament forms part of the ’My 2010 School Adventure’ campaign, an initiative between the departments of Education and Sport and Recreation and the 2010 LOC , which aims to promote both education and participation in football at a school level using the World Cup as a platform from which to do this.
Full FIFA.com report

Aaron Mokoena Foundation prepares for launch – 06/05/2009
The South African national soccer captain Aaron Mokoena is to launch a foundation at the end of May and in the UK later this year to coincide with the country hosting the FIFA Confederation Cup. Sports24 reports that the Aaron Mokoena Foundation will be launched in Sedibeng on May 28 with a soccer tournament in Boipatong for Primary and Secondary schools invited to take part in a fun-filled afternoon of football targeting girls and boys between the ages of 5-16 years. ’The second event will see a formal element of the launch with specially invited guests from the government, football, media and those from the wider world of sport and business and would be limited to only 150 guests,’ said a spokesperson for the Aaron Mokoena Foundation. An Aaron Mokoena 2010 World Cup Celebrity Dinner as well as a Junior League for both boys and girls is planned. But the Bafana Bafana captain will release more details about his ambitious programmes aimed at uplifting his communities when he arrives at the end of the English Premiership at the end of May.
Full Sports24 report

Bridging the gap between rich and poor – 06/05/2009
The 2010 Dreamfields Project is doing more than just helping soccer players realise their dreams - it is also bridging the divide between rich and poor. That is according to Siphiwe Dladla, of Bitou10, an education and development foundation in Plettenberg Bay that recently helped Dreamfields plan a soccer tournament in the coastal town. The Cape Argus reports that the project was officially launched two years ago, with the aim of attracting as many resources as possible to ’community soccer’. Since then, more than 30 Dreamfields soccer tournaments have been held across the country, and more than 615 full soccer kits donated to schools and local soccer clubs from Cape Town to Polokwane.
Full Cape Argus report

NC schools adopt Brazil in campaign – 29/04/2009
Schools in the Northern Cape have adopted Brazil in the Adopt-a-Nation campaign. According to a report on the News24 site, the campaign aims to promote both education and participation in football using the Confederation Cup which kicks off on 14 June and the 2010 World Cup as a platform. According to Edgar Mokgadi, programme manager: School Sport at the Department of Sport and Recreation, the programme support FIFA World Cup. He said they had identified schools as a hub of education to teach the learners and the teachers on the benefits of 2010 and what it meant and why ’we are having it’.
Full report on the News24 site

China looks to boost development in Malawi – 29/04/2009
The Chinese government donated assorted sports equipment to Malawi aimed at boosting youth and sports development. The Daily Times reports that the items included 500 soccer balls and four sets of uniforms. Presenting the donation, Chinese ambassador to Malawi Lin Songtian said the donation represented a friendly gift to the Malawi government. He said China would like to be part of the country’s dream team to see the national team in South Africa for the 2010 World Cup. Songtian acknowledged that Malawi was a footballing nation whose people always desired for success in the sport.
Full Daily Times report

A taste of things to come – 29/04/2009
Township schools in Nelson Mandela Bay caught a glimpse of what to expect when the 2010 World Cup takes place in the country next year, as a number of schools took part in the ’A Chance to Play’ tournament at the weekend. The Herald reports that 12 schools and 16 clubs from Kwazakhele, Joe Slovo, Motherwell, KwaNoxolo and Missionvale played soccer and netball, and took part in a number of activities at the Wolfson Stadium as part of the German-based company Terre des Hommes’ initiative to promote sport and raise awareness about HIV/ Aids. ’Because South Africa is hosting the 2010 World Cup, Germany wanted to do something for the kids to give them a taste of what the World Cup will be like,’ said project co-ordinator, Brenda Lalela.
Full report in The Herald

World-class sports academy for Mossel Bay – 22/04/2009
Mossel Bay will soon have a world-class sports academy to attract top teams and athletes from around the world, according to the town’s 2010 co-ordinator, Louis Harris. The Herald reports that Belgian developer Bart Impens was recently granted approval by the town council for the first phase of his Nautilus Bay development and is awaiting provincial approval for the final phase. The development, comprising 78 erven for housing, will see the sports academy replacing a disused sand quarry with a football pitch built to FIFA standards, players’ dressing rooms, physiotherapy rooms, a gym and a player’s lounge. ’Bart has shown total commitment to Mossel Bay’s dream of becoming a team base camp for the 2010 World Cup. In the multi-million-rand first phase of this project he’s gone beyond FIFA’s requirements wherever he can,’ Harris said.
Full report in The Herald

Artificial soccer pitch for Orange Farm - 16/04/2009
Orange Farm will have a spanking new artificial football pitch by October, thanks to FIFA’s World Cup legacy programme. Complete with change rooms, training lights and security fencing, the stadium will serve the youth of Orange Farm, one of the poorer communities in the south of Johannesburg. BuaNews reports that the artificial pitch is one of 27 that are planned for townships and rural areas, at a cost of R81-million, in the legacy programme of the 2010 LOC and the National Lotteries Trust Fund. The first nine pitches have already been approved. Ultimately, each province will have three artificial pitches located next to a school or public institution in a programme that will run over three years.
Full BuaNews report

A special treat for young aspiring footballers - 08/04/2009
Excited young soccer players of the New Castle Football Club in Masiphumelele got the chance to envisage themselves as professional footballers one day, when they took a tour of the Green Point Stadium. The Cape Argus reports that the bid to encourage their dreams of professional play was a joint effort between Noordhoek Farm Village and the Foodbarn restaurant, both in Noordhoek, who arranged the children’s transport, lunch and a stadium tour. The 43 youngsters ranged in age from 11 to 15. ’We wanted to get involved in uplifting these little soccer players who may not actually see a (2010 World Cup) match, so that they could see what is happening in our country and our city,’ said one of the organisers of the tour, Ashleigh Milne, manager at the Foodbarn Deli.
Full Cape Argus report

Encouraging investment ahead of 2010 - 07/04/2009
The children clapped politely for each speaker but when it was time to receive their soccer gear they went wild. The Cape Argus reports that the scene was Glen Elgin Primary School on the Molteno Brothers farm just outside Grabouw, where about 250 11-year-old boys and a handful of girls gathered last Saturday to receive a soccer kit from the Dreamfields project before playing in the project’s 40th soccer tournament. The brainchild of veteran radio presenter John Perlman, Dreamfields is using the excitement around the 2010 World Cup to encourage investment in soccer facilities and equipment for township and rural schools.
Full Cape Argus report

Funding boost for 2010 legacy programme - 06/04/2009
The National Lottery Distribution Trust Fund (NLDTF) has granted R81-million to the 2010 World Cup legacy programme to assist in grassroots football development in rural and township areas. Engineering News reports that the grant is in support of the 2010 Artificial Football Turf programme of which 27 FIFA one star artificial turfs will be built over the next three years. The proposed facilities are to be built with synthetic surfaces, which reduces the cost of upkeep and it is proposed that each facility will have a clubhouse and an office for use by the local football community. The LOC has identified nine facilities for the year in each province.
Full Engineering News report

Benfica plan to set up Jozi academy - 04/04/2009
Benfica, one of Portugal’s soccer giants, are planning to spread their support base on the African continent by opening an academy in Johannesburg next year. The Sowetan can reveal that Zeca ’Lollipop’ Marques, who is running the Portuguese Football Academy, has been approached by Benfica to help them in the initial negotiations as he is familiar with the setup in South Africa. ’Benfica approached me in January when I was in Lisbon as a guest of the South African embassy to launch the 2010 World Cup campaign. We have been having a series of meetings on the issue,’ he said.
Full report in The Sowetan

Learning life lessons through soccer - 04/04/2009
A programme launched by a UK non-profit organisation to teach young people life lessons through soccer strategies has received a positive response from the youth in KwaZulu-Natal. Bizcommunity.com reports that the programme, Whizz Kids United, was started in Africa three years ago by a UK non-profit organisation called Africaid Trust in response to the staggering new infection rate among young people. Oli Walsh, the programme co-ordinator, said the idea behind the programme was for young people to adopt life skills in a fun and motivational way in a language they all understand - football.
Full Bizcommunity.com report

Focusing on football at grassroots level - 25/03/2009
Developing football in rural communities is no easy task, especially with challenges such as poverty, unemployment and a serious lack of resources, according to coaches trying to develop the game before the 2010 World Cup. The Cape Argus reports that one of the LOC’s main aims over the next 16 months is to develop soccer, especially at grassroots level, in an attempt to leave a lasting football legacy after 2010. But this might not be achieved in time for the tournament, especially not in rural South Africa, where children still do not have access to proper facilities and resources.
Full Cape Argus report

African languages to get soccer terms - 22/03/2009
The Department of Arts and Culture, the National Language Service (NLS), the Pan South African Language Board and language specialist from various universities are among those who will be developing a vocabulary of soccer terms for the country’s 10 other official languages. The Soccer Terminology Project will ensure that all South Africans are able to participate in the World Cup by being able to use soccer terms in their mother tongue. Hatu Machaba, Director of the Terminology Coordination Section of the NLS says it is a step towards breaking all language barriers in soccer during the World Cup and beyond as well as promoting multilingualism in the sports domain.
Full Mail & Guardian report

UN Special Adviser focused on 2010 - 22/03/2009
After 12 months of intense work, Wilfried Lemke, Special Adviser to the UN Secretary-General on Sport for Development and Peace, is ready to actively continue exploring innovative ways to further promote the use of sport by the UN system to reach its objectives. On Friday, Lemke met with Secretary-General Ban Ki-moon at UN Headquarters in New York to report on his initial year activities as Special Adviser and discuss his priorities and objectives for 2009, in particular, the plight of children and youth in Gaza and the 2010 FIFA World Cup in South Africa.
Full Around The Rings report

Fast-tracking development ahead of 2010 - 18/03/2009
SAFA in Gauteng plans to use the new development tournament to sell the province ahead of the Confederations Cup and 2010 World Cup. The Sowetan reports that the Gauteng Future Champions is an under-17s tournament and is organised by the provincial government to fast-track development in the area. Participating teams include Inter Milan (Italy), Mumbai Academy (India), K Stars (Zambia), Notwane (Botswana) and Corinthians (Brazil). On the local front, South Africa will be represented by Kaizer Chiefs, Moroka Swallows, Sedibeng region and Joburg Select.
Full report in The Sowetan

Football for Hope - 13/03/2009
Rwanda’s Football for Hope style influenced South Africa’s decision to start the 2010 World Cup promotional campaign in Kigali. According to the Director of Kimisagara Youth Centre, Donatien Nsenga, South Africa was impressed by the Football and Hope and Peace initiative which the centre initiated six years ago. ’As hosts, South Africa believed that with our programme (Football for Hope) would help a lot in the mobilisation and sensitisation of the 2010 World Cup since we have immediate plans to tour the region,’ said Nsenga. The New Times reports that he added that with Rwanda being on the verge of taking part in the Football for Hope Festival 2010 was another advantage to the country to be considered in the promotion of the World Cup.
Full report in The New Times

Government to boost sport – 05/03/2009
The Ministry of Youth and Sports will develop, promote and organise a mass of amateur and professional sports in the country to put Ghana high on the world map of sports. In this regard, the Ministry will initiate the process of developing a comprehensive sports policy and related legislation to regularize and guide sports administration and development in Ghana. Ghana Web reports that this was announced by the Minister of Finance Dr Kwabena Duffuor in the government’s 2009 budget statement. He said the Ministry would partner the Ghana Football Association and other stakeholders to ensure a second appearance at 2010 World Cup in South Africa of the Black Stars.
Full Ghana Web report

Astro turf for 3 Mpumalanga stadia – 03/03/2009
Three stadiums in municipalities under Ehlanzeni District Municipality (EDM) in Nelspruit, Mpumalanga will receive artificial pitches. The Sowetan reports that Emjindini Stadium (Umjindi), KaMhlushwa (Nkomazi) and Mashishing (Thaba Chewu) will benefit from the EDM 2010 legacy project. Mduduzi Nkosi, EDM deputy manager of programmes and support, said laying of the artificial pitches is expected to begin later this month. ’The aim of the legacy project is to ensure that all communities under the EDM benefit from the coming 2010 World Cup event even long after it has gone. We are expecting the laying of the artificial pitches to be completed before June this year,’ he said.
Full report in The Sowetan

R110m deal puts Bloem Celtic on world map - 14/02/2009
The much-talked about partnership between Bloemfontein Celtic and Portuguese giants Sporting Lisbon finally reached fruition when the Academia Sporting Africa was launched in Bloemfontein last week. The Times reports that the main objective is to develop a world-class, sustainable academy and to build the next generations of Celtic stars. Sporting Lisbon president Filipe Soares Franco said he wants to have this academy up and running by early next year so that it could perhaps feature as a training venue for the 2010 World Cup.
Full report in The Times

DBSA grants R3.6bn loan for Orlando Towers - 05/02/2009
A new adventure tourism project that would boost social and economic development opportunities in Soweto, would soon see the light, following the granting of a R3,6-million loan by the Development Bank of Southern Africa (DBSA). Engineering News reports that the DBSA announced that it had granted Orlando Towers the loan to establish an adventure facility, which would include recreational, training, retail and entertainment activities, at the disused Orlando Power Station Twin Towers. The project was also expected to assist in poverty alleviation, job creation and youth development in Soweto ahead of the 2010 World Cup.
Full Engineering News report

School sports project launched – 30/01/2009
Gauteng MEC of sports, arts, culture and recreation, Barbara Creecy unveiled a new sports programme for schools in Mabopane - ’School Sport Mass Participation Programme. The Sowetan reports that Nomazwe Ntlokwana, the department’s communications director, said the programme was to encourage all school children to participate in competitive sports. ’As part of the 2010 World Cup legacy projects, it will be a great if all the nine provinces were to introduce a similar programme,’ said Simon Ngobeni, a former Transnet Football School general manager.
Full report in The Sowetan

 
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