Project 2010 - A Twenty Ten Media and Marketing Initiative
PREPARING SOUTH AFRICA FOR THE WORLD      
Environment

CT bid to reduce carbon footprint - 06/07/2010
Cape Town will have contributed about 17% to the World Cup’s carbon footprint in South Africa, and the city acknowledges that carbon emissions during the event remain ’one of the biggest environmental challenges’ for it to address, notes a Cape Argus report. ’Cape Town’s contribution to South Africa’s national carbon footprint during the event is estimated at about 150 000 tons of carbon dioxide equivalent,’ said the city’s 2010 Green Goal co-ordinator, Lorraine Gerrans.
Full Cape Argus report

LOC committed to hosting a green WC – 14/06/2010
The LOC committed itself to adhering to sustainable development during the planning and hosting of the 2010 World Cup, a commitment which is binding on the host cities and FIFA through the Host City Agreement, signed by all parties. The Cape Argus reports that in light of LOC’s commitment to safeguarding the environment and to reducing its carbon footprint, it launched its Green Goal 2010 initiative last year, with the joint aims of reducing the environmental impact of the World Cup, and using the event as a platform from which to promote and educate South Africans on environmental issues.
Full Cape Argus report

2010 WC’s carbon footprint – 14/06/2010
According to a study conducted by the Norwegian embassy and South African Government on the eve of the games, the 2010 World Cup will emit 2,753,251 tons of CO2 into the atmosphere, which is roughly equivalent to the amount released by one million cars over the course of a year - and six times worse than those emitted during the last World Cup, notes a Tree Hugger report. Several factors surrounding the 2010 World Cup in South Africa have led to a higher carbon footprint than in years past.
Full Tree Hugger report

WC threat to SA’s vulture population 13/06/2010
A belief that smoking a vulture’s brains brings powers of clairvoyance to the smoker, supposedly useful for predicting sports scores, has conservationists worried about a further decline in the endangered birds’ population during the World Cup, notes a report on the IoL site. Mark Anderson, the director of Birdlife South Africa, said the practice, performed in order to foresee the results of sports matches and Lotto draws, was ’one of the main factors’ contributing to ’major decline’ in vulture populations.
Full report in the IOL sitereport

Jerseys made from recycled bottles – 10/06/2010Jerseys
Nine teams competing in the 2010 World Cup will be wearing environmentally friendly jerseys made from recycled plastic bottles when the tournament kicks off. Sport24 report, front-runners Brazil, the Netherlands and Portugal are among the teams who will be sporting the shirts made in Taiwan, the island’s Cabinet said. Each jersey is made from eight plastic bottles that are melted and processed into polyester and is 13% lighter and can absorb and disperse sweat more quickly than traditional fabric, the report said.
Full Sport24 report

Green Passport campaign launched – 08/06/2010
The Green Passport campaign, a key initiative in the ’Reduce the Carbon Footprint of Major Sporting Events’ project is launched. This is a joint project of the United Nations Environment Programme (UNEP), the Global Environment Facility and the South African Department of Environmental Affairs. The Green Passport aims to encourage visitors to make responsible travel choices whilst visiting South Africa for the 2010 World Cup.
Full press release press

WC threat to rare vulture -08/06/2010
One of Africa’s largest birds of prey is being taken to the edge of extinction by South African gamblers who believe that smoking its brains will give them supernatural powers to predict results in the 2010 World Cup. Mark Anderson, of BirdLife South Africa, said he feared that belief in ’mutt’ magic would accelerate the decline in rare Cape vultures. ’Many vulture species across the world are in trouble. Our own species in southern Africa is declining sharply for a number of reasons, including reduced food availability, deliberate poisoning and electrocution from electricity pylons. The harvesting of the birds’ heads by followers of muti magic is an additional threat these birds can’t endure.’
Full Telegraph report

2010 WC carbon footprint targeted – 27/05/2010
The Global Environment Facility (GEF) and the United Nations Environment Programme (UNEP) announced today that they will be major players at the 2010 World Cup in South Africa with projects to reduce carbon emissions as part of a National Greening Programme. At the World Cup, GEF has provided US$1million to help retrofit solar panels on public street lights, traffic lights and billboards around the stadia in the six cities hosting the games.
Full press releasepress

Coega’s wind farm underway – 25/05/2010
The first turbine of the Coega wind farm project in the Nelson Mandela Bay municipality has been connected to the national power grid. The Herald reports the 25-turbine farm will produce electricity for the Mandela Bay stadium during the 2010 World Cup free of charge. Belgium-based Electrawinds has invested R1.2-billion in the project. Each of the 25 wind turbines will have a 1.8MW capacity, ’which translates into an annual yield of 5.7-million kilowatt-hours, enough energy to power about 1700 households.’
Full Herald report

Green Scorpions to be deployed during WC – 18/05/2010
The green scorpions will be deployed at all entry points to Gauteng during the 2010 World Cup, agriculture, said rural development and environment MEC Nandi Mayathula-Khoza. ’We have a full understanding that some people will take advantage of the event and practice illegal activities,’ said Mayathula-Khoza. The Citizen reports that Mayathula-Khoza also reported back on her department’s achievements on job creation, the growth of an inclusive economy, and the development of strategies to stimulate rural development, food security, and the protection and sustaining of natural resources.
Full report in The Citizen

CMA rallies behind Bafana - 18/05/2010
The Comrades Marathon Association (CMA) has organised a walk event in Pietermaritzburg on May 25 to galvanise support for the 2010 World Cup. The Sowetan reports that this is a joint partnership between the association and the City of Pietermaritzburg, who will also set up public viewing areas during the World Cup for local residents. CMA marketing coordinator Thami Vilakazi said: ’We expect thousands of people to join us on the day - it will be a great platform to show our support for Bafana Bafana. As South Africans, we must all rally behind the national team because they really need our unwavering support in a big tournament like the World Cup.’
Full report in The Sowetan

Taxi deal helps WC go green – 13/05/2010
Cape Town is reducing its carbon footprint with a new partnership between Cape Town Tourism, Metrorail and The Green Cab company, which will bring an eco-friendly addition to the southern line for World Cup tourists. The Cape Argus reports that the Rail and Ride project, launched last weekend at the Tourism Indaba in Durban, is to start in the first week of next month. It is part of the Green Goal 2010 initiative started in 2008 to try to compensate for the environmental impact the World Cup will have on Cape Town and South Africa.
Full Cape Argus report

Durban goes green – 11/05/2010
The Greening Durban 2010 Programme aims to ensure all even venues use as little energy and water as possible. The Moses Mabhida Stadium and Blue Lagoon are just some of the areas that are getting the green touch, notes an ECR report. eThekwini municipality’s Nicky Diederichs says Durban is the only host city that’s committed to completely neutralising the impact of the tournament on the climate. She says East Coasters can help too.
Full ECR report

Radical makeover for Blue Lagoon - 06/05/2010
Durban’s popular Blue Lagoon is undergoing a radical makeover. The Sowetan reports that the venue that popularised Durban’s bunny chow, supped-up cars and drag racing will be ’greened’ ahead of the much-anticipated 2010 World Cup. The move is being spearheaded by the eThekwini municipality. ’This programme, in conjunction with the municipality’s city beautification programme, is an investment in improving public amenities in the area for both visitors and residents,’ Greening Durban 2010 programme manager Nicci Diederichs said. World Cup tourists will be able to enjoy canoe trips and nature walks from the Green Hub, as well as book nature- based activities and accommodation around Durban and KwaZulu-Natal.
Full report in The Sowetan

Spotlight on 2010 environmental issues - 06/05/2010
Lateral thinking (’exploring multiple possibilities and approaches instead of pursuing a single approach’) can provide many valuable new tools in solving old problems. At a time of ever increasing traffic volume on our roads, rising fuel prices, social exclusion, rising congestion, pollution and an apparent lack of viable public transport *or* road building solutions it surely is time for some serious lateral thinking. The demand on our transport system is growing and the side effects of this growth are having serious implications on individuals, businesses and the environment.
Full press release

SA street clean-up gets under way - 04/05/2010
South Africa is reportedly embarking on a major street clean-up operation ahead of the 2010 World Cup, with thousands of homeless, urban poor allegedly being taken off the streets and relocated for the tournament, notes a Soccernet report. The country’s leading weekly newspaper, the Sunday Times has dubbed it ’hiding the homeless’, while the English version of the paper with the same name calls it ’slum clearance, South Africa-style.’
Full Soccernet report

CT on alert for baboon-jackers – 04/05/2010
Fred, a well-built seasoned house burglar and mugger, ambles down the row of parked cars at a scenic Cape Town look-out before finding an unlocked door and slipping onto the back seat. A startled tourist leaps out. But Fred, a brazen alpha male baboon, slouches past a group of delighted onlookers with empty-handed indifference after an unsuccessful food rummage. Getting baboon-jacked is a daily routine for drivers to Cape Point, Africa’s southernmost tip, with experts warning of increased face-offs as 2010 World Cup fans descend on South Africa next month.
Full Mail and Guardian report

KZN pupils win 20 000 WC tickets – 20/04/2010
Kwazulu-Natal pupils won their share of 20 000 2010 World Cup tickets in a waste recycling programme, at Overport in Durban. The Witness reports that pupils from 20 KZN high schools took part in a recycling programme run by the Education Department and Coca-Cola in association with the 2010 World Cup ticket fund. Two hundred high schools from throughout South Africa participated in the initiative. The Education Department chose the schools.
Full report in The Witness

Stadium goes green – 11/04/2010
The Nelson Mandela Bay municipality has started a project called ’Green Goal 2010’ to coincide with the 2010 World Cup. The initiative aims to allow people to enjoy the World Cup, while taking care of the environment, notes a Sunday World report. In addition, participants will leave an ecological legacy after the event, as the event leaves an infrastructural legacy. Elana Keel, in the municipality’s environment management department, says the local authority has done its part in trying to keep a safe and clean environment during and after the soccer spectacle.
Full Sunday World report

Going green for 2010 WC – 08/04/2010
Throughout the world, major sports events are recognised as having a global environmental impact. Large numbers of people travel to and from these events, consume resources and generate waste. The Herald reports that following the successful greening of the 2000 Sydney Summer Olympic Games, Germany decided to include environmental considerations in the planning and hosting of the 2006 World Cup and took active steps to minimise the negative environmental impacts of the event. The same has been done for this 2010 World Cup.
Full report in The Herald

Green goal taxis ready for WC – 26/03/2010
Visitors to the mother city can now choose a green alternative to traditional taxis. Instead of viewing the sights in carbon dioxide producing petrol and diesel vehicles, they can use an eco-driven cab, which is far more cost-effective, more responsible, more considerate, safer and, of course, less harmful to the environment. On 11 March 2010, 20 newly certified eco-drivers hit the streets of Cape Town, looking for an opportunity to put their newly acquired driving skills into practice.
Full press release

SA goes green for WC, or does it? – 17/03/2010
Carbon-neutral’ seems to be the catchphrase of the year, and the international community is hoping that hosting the world’s largest sporting event will have a positive impact on South Africa’s green energy projects. With an estimated 2.8 tonnes of carbon emissions, the 2010 World Cup organisers will have a difficult task trying to offset their carbon footprint, notes a Play The Game report. Not only has the country invested in the building of stadia and physical infrastructure, but carbon is also emitted through energy use in accommodation, intercity transport, as well as the international transportation of teams and fans from around the world to the host nation.
Full Play The Game report

Stand-off over development in Vredefort Dome
A legal stand-off between Vredefort Dome community members and the government has taken hold after the latter insisted that the area would be registered as a World Heritage site before the start of the 2010 World Cup. Volksblad reports that deputy DG in the Department of Environmental Affairs, Fundisile Mkenti, told landowners in the dome that the proclamation was imminent. Unesco identified the dome as a heritage site in 2005. Members of the community are split over whether development should be allowed.
Full Volksblad report

Carbon emissions under the spotlight – 02/03/2010
South Africa is trying to ’green’ the 2010 World Cup, but local efforts are struggling to balance out the enormous carbon emissions caused by holding the tournament at the tip of the continent. Natural ventilation, rain water capture, energy efficiency: the new stadiums built for Africa’s first World Cup incorporate top-notch environmental standards. According to a report on the IoL site, the cities of Johannesburg, Cape Town and Durban have also planted thousands of trees to capture the carbon dioxide blamed for global warming.
Full report on the IoL site

PE faces water ’crisis’ ahead of WC kick-off – 21/02/2010
The shortage of clean drinking water in Nelson Mandela Bay is threatening to adversely affect the 2010 World Cup in the region. Sunday World reports that the Nelson Mandela metropolitan municipality has admitted it could run out of water before the 2010 World Cup, saying it is preparing a ’crisis plan’ to address the problem. The plan is to be finalised in March, when details will be revealed. This admission comes as the critical water shortage worsens by the day, with the municipality being blamed for failing to implement restrictions agreed on seven months ago.
Full Sunday World reportWorld

2010 WC brings recycling boost - 19/02/2010
A total of 500 rubbish bins with a soccer theme are currently being placed around the Cape Town airport as part of a recycling project to promote the 2010 World Cup tournament’s Green Goal campaign. FIN24 reports that another 700 will subsequently be installed at the airports of other host cities. The aim is to eventually have 100 000 of these bins throughout the country within a couple of years. The soccer bins, in the colours of the national flag (with lids resembling half a soccer ball), will help people separate their waste from the outset and facilitate recycling.
Full FIN24 report

Green electricity for 2010 - 18/02/2010
FIFA will soon be able to buy green electricity, produced by the Darling Wind Farm, for the World Cup. The Cape Times reports that this wind energy could also be used to illuminate Table Mountain and other city landmarks. Mayoral committee member for utility services Clive Justus said the power generated by the wind farm equated to half of the Civic Centre’s electricity consumption. However, the city had agreed to buy the electricity so that the Darling Wind Farm project could be sustained. The council plans to get 10% of its energy from renewable sources by 2010, said Justus.
Full Cape Times report

Chinese firm on board for 2010 – 04/02/2010
New York-listed renewable energy company Yingli Green Energy has become the first-ever renewable energy company to be a sponsor of the 2010 World Cup, as well as being the first Chinese company to seal a global sponsorship deal with the football governing body, notes an Engineering News report. ’I am extremely pleased that Yingli has chosen to support 20 centres for 2010, the official campaign of the 2010 World Cup, by providing solar panels and committing to our efforts to create a better environment, as embodied by our "Green Goal" concept,’ said FIFA president Sepp Blatter.
Full Engineering News report

WC carbon footprint under the spotlight – 22/01/2010
With an estimated carbon footprint of 2 753 250 t of carbon dioxide equivalent (CO2-e), the 2010 World Cup will have the largest carbon footprint of any major international sporting event, and will need major interventions to achieve the ambition of making it an event with a positive environmental legacy. Engineering News reports that the massive footprint is largely due to the significant distance that many international spectators will need to travel to get to South Africa. Because of its location, almost all international visitors will need to fly to the country.
Full Engineering News report

Joburg landscapes ahead of WC – 20/01/2010
Johannesburg has been landscaping pavements and traffic islands to beautify the city ahead of the expected influx of tourists for the 2010 World Cup in June, notes a report on the IoL site. Designed by landscaper Jan du Plessis, the roadside gardens are made up of various pebbles and low-maintenance plants such as succulents and aloes. In all, 25 sites across Joburg have been included in the beautification upgrades, a public-private partnership between the City and ADreach, the outdoor media company. These roadside gardens were designed with the aim of welcoming tourists through impressive gateways, which reflect a clean and successful 21st century, noted Jacqui Khourie, the public relations officer for ADreach.
Full report on the IoL site

 
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