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PREPARING SOUTH AFRICA FOR THE WORLD |
2010 Fine Art is a South African company that has acquired from the Global Brands Group, FIFA's Master Licensee, a global license to produce and distribute fine art related to the 2010 FIFA World Cup. Project 2010 spoke to 201 Fine Art General Manager Rob Spaull...  What is the connection between art and the 2010 World Cup? Art and sport have been linked from the start of recorded history. They both have the power to unite and to inspire. Can you describe the collection? We are assembling both a 2010 International Fine Art Collection and a 2010 African Fine Art Collection. The International Collection will see 160 of the world's leading contemporary artists - five from each of the 32 qualifying nations - producing original works inspired by Africa, the FIFA World Cup, and their own national pride. These works will each be reproduced 210 times (linking back to the year 2010) and issued as a signed, limited edition of high quality prints. What then? Our plan is to launch the bulk of the Collection in early December to coincide with the final FIFA draw here in Cape Town. These works will then be exhibited in 32 different cities around the world in early 2010. The scope and scale of the undertaking is, we believe, matched only by its potential to help build the global excitement of the first African FIFA World Cup. Who are the main artists? They include Spain's Eleazar, Argentina's Pablo di Masso, Australia's Richard Birmingham, Japan's Kimi Sakaki as well as England's Peter Phillips, who is known as the Father of British pop art and a contemporary of Andy Warhol. There has never been a better platform to promote the depth of African artistic talent than the 2010 World Cup. It is our best chance to showcase the creative wealth of our continent. more interviews...
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