Project 2010 - A Twenty Ten Media and Marketing Initiative
PREPARING SOUTH AFRICA FOR THE WORLD      
Media

BBC defend Fifa broadcast – 05/12/2010
The British Broadcasting Corporation on Sunday defended a broadcast levelling allegations of bribery at Fifa despite the programme being seen in some quarters as having helped derail England’s chances of hosting the 2018 World Cup, notes a report on the IoL site. BBC director general Mark Thompson insisted the BBC was right to make the broadcast which went out just three days before Thursday’s announcement handing the tournament to Russia and the 2022 event to Qatar.
Full report on the IoL site report

British press rages over WC ’fix’ – 03/12/2010
Britain’s media on Friday lashed out at football governing body Fifa’s ’fixed’ decision to grant the hosting rights for the 2018 World Cup to Russia, ending’humiliated’ England’s dreams of staging the event, notes a Mail & Guardian report. England’s £15-million bid ended in abject failure, receiving just two votes from the 22 delegates, one of which was presumably cast by its own representative, Geoff Thompson.
Full Mail & Guardian report

BBC may wreck England Cup hopes – 29/11/2010
An explosive documentary on Fifa corruption, to be screened by the BBC on Monday, could kill off England’s bid to host the 2018 World Cup finals. The documentary, by investigative reporter Andrew Jennings, is expected to make new graft allegations against Concacaf president Jack Warner, among others. Warner commands three votes in Thursday’s double poll for 2018 and 2022: his own and those of fellow Concacaf members Chuck Blazer of the US and Guatemala’s Rafael Salguero. In a bid to pre-emptively placate Warner, British Prime Minister David Cameron had the Trinidadian over for lunch in London on Thursday. Cameron even asked newly engaged royal couple Prince William and Kate Middleton to make a personal appeal to him. Warner is said to be wavering between the Russian and English bids.
Full Sunday Times report

Sunday World told to apologise - 12/11/2010
The Sunday World newspaper has been ordered to publish an apology after it failed to verify information about an article on Sonono Khoza, daughter of Orlando Pirates soccer boss Irvin Khoza, demanding to be President Jacob Zuma’s fourth wife. A report on the News24 site notes that Deputy Press Ombudsman Johan Retief said the newspaper had received its information on Khoza, who has a child with Zuma, from a single anonymous source, and that it had not been able to verify this information.
Full report on the News24 site

’Invisible’ audience hits survey – 16/08/2010
Although a number of 2010 World Cup broadcasts achieved record audience ratings, overall measured audiences did not rise significantly on either television or radio during the event, notes a Fin24.com report. Undoubtedly a factor in this must be the invisible audiences watching the games on screen in clubs, pubs and fan parks - out-of-home viewing occasions which are not recorded by the Television Audience Measurement System. So there probably was an increase in viewers, which would benefit advertisers on screen, even though the results were not measureable.
Full Fin24.com report

Government urged to abandon censorship threat – 27/07/2010

The media is again under dire threat of ’anti-freedom’ legislation reminiscent of the apartheid era, a group of three former newspaper editors said, urging the government to abandon the threat for the sake of the country’s reputation, notes a Mail & Guardian report. The three – Harvey Tyson, Rex Gibson and Richard Steyn – who each spent decades opposing press censorship in the apartheid era, described the twin threats – a Media Tribunal and Protection of Information Bill – as ’naοve, but dangerous’, noting they appeared ’to come in an uninformed attack by a few legislators who don’t like criticism’. They urged the powers-that-be not to do it. Together they would more than cancel out all the international goodwill the country earned through hosting the 2010 World Cup. 

Full Mail & Guardian report

Wright an ’undesirable person’ in SA - 14/07/2010
Britain’s Sunday Mirror journalist Simon Wright is an ’undesirable person’ in South Africa, despite his lawyer’s claims to the contrary, the department of home affairs said on Tuesday. ’As we said in our statement on Sunday, he is classified as an undesirable person according to Section 30 and 31 of the Immigration Act,’ said departmental spokesperson Ronnie Mamoepa. Sport24 reports that earlier, Wright’s lawyer, William Booth claimed that his client did not fall within the category of a prohibited or an undesirable person, as set out in the act.
Full Sport24 report

Rooney voted ugliest player - 07/07/2010
After a hugely disappointing 2010 World Cup, England striker Wayne Rooney is unlikely to be cheered by his latest accolade: ugliest footballer on the planet, notes a report on the IoL site. The Manchester United goal machine, who flopped after being hyped as a potential superstar in South Africa, heads the list of unattractive players on dating website BeautifulPeople.com. Most beautiful, according to online voters subscribing to the site, are Italy’s Fabio Cannavaro, Fernando Torres and David Villa of Spain, US mainstay Landon Donavan and France’s Thierry Henry.
Full report on the IOL site

Positive WC coverage a boost for SA tourism – 07/07/2010
The positive global media coverage South Africa has received during the 2010 World Cup has exceeded all expectations and will benefit the country’s tourism industry long after the tournament ends. According to the Department of Tourism, the World Cup has showcased the country to an international audience of approximately 32 billion viewers and introduced South African to non-traditional markets in Latin America, Eastern Europe and Asia.
Full press release

UK media are Afro pessimists - Platzky - 05/07/2010Afro
A top World Cup official has slammed the British media for ’Afro-pessimism’ and negative reporting on South Africa, notes a report in The Times. Laurine Platzky, Western Cape deputy director-general and 2010 World Cup co-ordinator, said the biased reporting belied what was proving to be a hugely successful event. ’My feeling is that we have been the victim of Afro-pessimism at the highest level,’ Platzky said at a press briefing in Cape Town. ’The British media I can’t begin to understand. I think there are people who sit in different parts of the world who think that they know Africa.’
Full report in The Times

’Arrogant’ English anger media - 26/06/2010&
The world’s media were left stunned on Saturday after England’s news briefing for Sunday’s World Cup clash with Germany lasted barely five minutes and featured only questions taken from British TV reporters. More than 250 journalists from around the world plus around 30 TV crews packed into the media tent at the Free State Stadium for the briefing with England coach Fabio Capello and captain Steven Gerrard.
Full Sport24 report

French press slams WC squad – 21/06/2010French
The French press poured scorn on the 2010 World Cup squad saying their refusal to train in protest at the decision to send home striker Nicolas Anelka had shamed the whole country, notes a Sport24 report. If the French squad in South Africa thought they would garner sympathetic headlines back home over their refusal to train because of Anelka’s expulsion for a foul-mouthed outburst at coach Raymond Domenech then they were wrong.
Full Sport24 reportFull

UK press press attack England - 19/06/2010
British newspapers were scathing Saturday about England’s lacklustre performance in the 0-0 World Cup draw with Algeria, with striker Wayne Rooney’s form causing particular concern. Italian manager Fabio Capello was also facing some awkward questions after the embarrassing draw, which came hot on the heels of another draw, 1-1 with the US. ’What a load of Roobish!’ said the Daily Mirror, while the Guardian’s verdict was: ’No spark, no spirit, no hope’.
Full Sport24 report

Uruguay bar media - 15/06/2010
Another national side competing in the 2010 World Cup seems to be showing signs of shot nerves as they barred the media from their training camp on Monday, notes a SuperSport report. First it was the Japanese who refuse to inter-act with the media on arrival in Bloemfontein. And then on Monday, Uruguay, who is scheduled to face Bafana Bafana in their second Group A match in Pretoria on Wednesday, also barred the media from their training ground in Kimberley.
Full SuperSport report

BBC to silence vuvuzela sound - 15/06/2010
TV viewers could soon be able to cut out the sound of the vuvuzela when they watch World Cup matches. The BBC is thinking about the possibility of offering ’vuvuzela-free’ coverage via its interactive red button function after hundreds of complaints. Fans say the droning sound of the plastic horns, which has been likened to the buzzing of millions of angry bees, is drowning out coverage and leaving them with aching eardrums.
Full report on the IOL site

Press concerned by accreditation issue - 13/06/2010
The South African National Editors’ Forum said it was concerned that FIFA authorities had breached an agreement over the terms and conditions applying to media accreditation for the 2010 World Cup. Sanef was reacting to the withdrawal of two City Press journalists’ accreditation during the opening ceremony of the tournament at Soccer City. Sanef said in a statement that one of the fundamental issues discussed between it and Fifa was the soccer body’s authority to summarily withdraw a journalist’s accreditation.
Full report on the IoL sitereport

Journalists journey in soccer city - 10/06/2010
Journalists covering the finals from the new Soccer City stadium are going to need patience in finding their way around the massive complex when they first arrive. It took around 40 minutes for Sapa journalists to find the parking and the media centre, after asking seven volunteers who each gave different directions, starting at the accreditation centre. The best advice was: ’I don’t know where the media centre is, but go that way,’ he said pointing at the new calabash-shaped stadium.
Full Sport24report

Foreign journalists targeted in SA – 10/06/2010
Chinese journalists in South Africa for the 2010 World Cup had items stolen from their car by gunmen when they were travelling in daylight hours through Johannesburg, an embassy official said. According to a report on the IoL site, the incident follows the armed robbery of Spanish and Portuguese journalists at a lodge north of Johannesburg on Wednesday and stoked security concerns in the crime-plagued country just ahead of the opening match. FIFA said that three arrests had been made in connection with the robbery involving the Spanish and Portuguese and that all property taken had been recovered.
Full report on the IoL site report

WC coverage the best yet - 09/06/2010
With games airing live on cellphones and computers, the WC will get more online coverage than any major sporting event yet, notes a Sport24 report. Watching highlights on TV the next day or YouTube will suddenly seem a downright ancient way to keep up with the action. When the soccer tournament begins on Friday, fans can follow the action from an array of mobile and web applications and share in triumph and heartbreak across social media.
Full Sport 24 reportSport

2010 WC focus in ’De Rebus’ - 30/05/2010
The latest issue of De Rebus Digital has a strong 2010 World Cup focus with an article on ambush marketing by well-known intellectual property attorney Dr Owen Dean, who discusses the different forms of ambush marketing and elaborates on three pre-event ambush marketing cases that Fifa launched, a news item on the Justice Department and attorneys gearing up for criminal cases the event will inevitable throw up, and an editorial that touches on the need to maintain law and order during the event and the role attorneys can play in that.
Full MyVirtualPaper.com report

Apologies for 2010 WC skit - 30/05/2010
America’s largest Spanish-language television network has apologised for a skit featuring African stereotypes that aired on a show in the Los Angeles area. In a statement, Univision apologised to viewers and anyone who was offended, calling the material ’unacceptable.’ The skit on the programme Despierta America was a parody of the upcoming 2010 World Cup, notes a Sport24 report. It showed characters in Afro wigs clutching spears and dancing to faux jungle music.
Full Sport24 reportSport24

Cele’s e.tv complaint dismissed - 28/05/2010
The Broadcasting Complaints Commission has shot down a complaint by national police commissioner Bheki Cele that an e.tv interview with two self-confessed criminals glamorised crime. ’It is the task of a broadcaster in an open and democratic society... to bring to the attention of listeners and viewers the harsh reality of crime in South Africa,’ a commission tribunal said in findings released on Friday. Cele’s complaint followed e.tv news bulletins on January 15 which included interviews with two men who said they intended to rob tourists during the World Cup.
Full report on the News24 site

BBC sets standard for WC analysis – 27/05/2010
The BBC’s international news services will offer a global perspective on events in the build-up to, and during, the 2010 World Cup tournament. According to Media Update interactive programming will connect fans around the world, while the BBC’s multi-lingual services will offer analysis from a variety of perspectives. Pre-tournament programming highlights include ’Africa Kicks’, a show that focuses on the West African region that has produced a wealth of international football talent. BBC’s international non English-language services will also provide a wealth on WC content to audiences around the world.
Full Media Update reportMedia

Documentary shows off SA landmarks – 27/05/2010
A documentary that is geared to showing South Africa’s landmarks to South Africans and the rest of the world, particularly during the World Cup, is being shot around the country. The Sowetan reports the documentary will cover ten landmarks. Each province will be represented by a landmark at least once. Time to see, Ten 2 C is a documentary being filmed by Sukuma Media and directed by Bonginhlanhla Ncube. On completion the producers hope to find a broadcaster willing to air the series before or during the 2010 World Cup as a way of educating visitors and locals on which attractions they should consider visiting.
Full Sowetan report

UK tabloid to print in SA during world cup – 27/05/2010
The Daily Mirror, a British tabloid that boats a daily sales average of 1.2 million in the UK, will be printed daily in South Africa during the World Cup. South African media House Avusa has been contracted by the Mirror Group to print and distribute the paper. Gill Moodie of BizCommunity.com interviews both Allan Rogerson and Mark White, press director and overseas circulation manager respectively of Mirror Group Newspapers.
Full BizCommunity featureBizCommunity

SABC World Cup Content – 26/05/2010
The official broadcaster of the World Cup, SABC, has been charged with delivering plenty of soccer content. TVSA reports on what the SA national broadcaster has planned for the month long tournament. Aside from matches, SABC1 has a number of World Cup companion shows, including two that will air daily: Good Morning Mzansi and Good Evening Mzansi. Carol Manana has been confirmed as the host of both shows which will be broadcast from SABC’s new studio located in the Sandton Convention Centre, Johannesburg.
Full TVSA report

Kick-off concert live on SABC1 - 25/05/2010
Good news for music fans who can’t make it to the grand 2010 World Cup Kickoff Celebration Concert at Orlando Stadium in Soweto, the spectacle is to be screened live on SABC1, and also shown live around the world, from 8pm to 11pm on June 10, notes a Tonight report. It has also been announced that nine-time South African Music Award-winner and Afro-soul sensation, Lira, has been added to the main programme, while a host of other local acts have been signed up to contribute to the concert’s afternoon warm-up spectacle.
Full Tonight report

Goal.com launches dedicated WC section 25/05/2010
Cision Wire reports the launch of Goal.com’s World Cup 2010 section dedicated to providing exclusive coverage of the month long tournament. Goal.com will provide up-to-date match coverage, news, editorials, exclusive interviews and daily blogs supplied by ten reporters, live from South Africa. Goal.com is the largest football community in the world with 20 million unique monthly users. Through its 550 editors coming from more then 100 different cultures, it generates more then 70,000 football stories each month in 15 languages and 22 editions.
Full Cision Wire reportCision

IBC ready to welcome 2010 media – 25/05/2010
The International Broadcast Centre (IBC) is ready to welcome 13 000 accredited journalists and 179 licensee broadcasting entities from 70 countries around the world who will produce the images and sounds and depicting the 2010 World Cup. BizCommunity.com reports the centre is fitted with 600 tons of broadcasting material, 50 presentation studios, 5070 video circuits and 30 interview studios. At least 2750 feeds will be produced under the supervision of France-based Host Broadcast Services (HBS), which will have some 2600 staff members originating from 50 countries working at the centre.
Full report on Bizcommunity.com

Mokoena speaks out – 24/05/2010
Bafana Bafana captain Aaron Mokoena has called on the media to desist from belittling the national team ahead of next month’s 2010 World Cup. Sports24 reports that the Portsmouth defender was speaking to the media for the first time since arriving back in South Africa. Mokoena further admitted Bafana Bafana are in a tough group, but added he is confident the team can reach the next round. ’We are in a tough group. We will be playing against very experienced countries but we are all aware of that,’ the 29-year-old continued. ’We are trying to prepare well, mentally and physically and make sure we are ready for those three important games.’
Full Sports24 report

 
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