Project 2010 - A Twenty Ten Media and Marketing Initiative
PREPARING SOUTH AFRICA FOR THE WORLD      
Property

Foreigners show interest in SA property – 21/10/2010
Estate agents have expressed confidence about the sustainability of foreign interest in South African residential property following the 2010 World Cup. The Dispatch reports that Adrian Goslett, regional director and chief executive of RE/MAX Southern Africa, said foreign sales in the four months ended September 2010 constituted less than 2% of the group’s sales.He said South Africa’s successful staging of the soccer tournament changed negative perceptions about the country abroad.
Full Dispatch report

No WC benefit for luxury home owners - 03/08/2010
Luxury home owners did not benefit from increased demand during the 2010World Cup, an auctioneer said. ’When it was announced that South Africa was getting the Fifa World Cup, many people thought that the one sector of the property market which would most benefit from an influx of foreign tourists and global exposure, would be the luxury end of the residential market,’ Auction Alliance CEO Rael Levitt said in a statement. However, the auction group’s third quarter results had shown weak buyer demand in the luxury sector as well as a decline in prices from the first quarter of 2010, notes a story in Business Report.
Full story in Business Report

No post-WC hangover expected – 19/07/2010
Property is not likely to suffer from a post-World Cup hangover, says Gerhard Kotzι, chief executive of ERA South Africa property group. The Cape Argus reports that he believes the general recovery impetus behind the property market is still very much intact. ’The property market has, of course, benefited indirectly from the World Cup-related injection of infrastructure and investment spending over the past six years, but, in my view, there has not been a major direct boost to the market as was touted by some commentators.’
Full Cape Argus report

WC fever boosts market - 22/05/2010
Altogether 38 properties sold between October last year and March, for R7m on average. The Times reports that the world’s jet-setters have sent their agents to secure some of the best homes for the 2010 World Cup. And some have even splashed out cash for sea-facing apartments and villas. But a shortage of homes in Camps Bay, the tiny basin along the Atlantic coast, has sent prices through the roof. The Institute of Estate Agents of South Africa’s PropStats monitor this week indicated that 38 properties were sold in Camps Bay between October last year and March, at an average price of R7-million.
Full report in The Times

WC fans drain housing supply - 07/05/2010
Trying to find affordable accommodation in Cape Town in the run-up to the 2010 World Cup is difficult, say aspirant home-hunters. According to a report on the IoL site, hundreds of professionals and students are finding they have little choice, or need to pay top dollar for decent accommodation as landlords try to turn a quick profit. Examples of rental prices per week include R5 000 for a three-bedroomed house in Milnerton; R3 500 for a one-bedroomed flat in the Gardens; R13 300 for a one-bedroomed flat in Camps Bay; R7 000 for a one-bedroomed flat in Buitenkant; R5 600 for a single room in the southern suburbs and R7 000 for a three-bedroomed house near Fish Hoek.
Full report on the IoL site

Google steps in to help SA house hunters – 19/04/2010
House hunters tired of spending Sundays in the car will soon be able to view homes, and their surrounds, from the comfort of the couch. Google Street View, which will be available in South Africa before the 2010 World Cup kick-off, will offer users a 360-degree street level view of all major cities in the country. According to Re/Max CEO Adrian Goslett, Street View will allow potential buyers to check out amenities such as open spaces, shopping areas and parking near or in the suburbs they are interested in.
Full FIN24 reportFIN24

’Cape Town will benefit from the WC’ – 19/04/2010
2010 World Cup will bring in foreigners who could become property fans. Capetonians believe their city will benefit significantly from the 2010 World Cup because, many of its residents claim, it is better prepared to host the tournament than any other city in South Africa, notes a report in The Times. They may be right. While neither the Johannesburg stadium nor OR Tambo International Airport have really been put to the test yet (which doesn’t mean to say they will fail when they are), the Cape Town stadium has already coped adequately with a few major events.
Full report in The Times

Little impact expected from WC – 18/04/2010
Of the 151 South Africans who responded to an online survey by PropertyGenie, hosted on behalf of ooba, more than 80% said they did not expect the 2010 World Cup to have a big impact on property prices. But Saul Geffen, chief executive of ooba, says although consumers are probably right not to expect an immediate effect on property prices as a result of the World Cup, in the medium term it is likely to have a positive impact. The Cape Argus reports that he says the big drive by the government to improve the country’s roads, public facilities, transport networks and airports for the World Cup should contribute towards higher property values in surrounding areas.
Full Cape Argus report

WC visitors unlikely to buy property - 06/04/2010
Hopeful 2010 World Cup sellers need to be disillusioned. The increasing excitement and hype that the World Cup is generating should not be allowed to influence the property market the way it is doing, says Tony Clarke, MD of Rawson Properties. ’We are almost approached daily by people who suddenly want to put their houses on the market at 20 to 30 percent above the going rate. Somehow they have convinced themselves this will be achievable because the buyers will be paying in euros, dollars or pounds.’ The Cape Argus reports that Clarke says these unrealistic sellers have to be disillusioned fast. ’The plain truth is that most visitors will be coming for a prolonged party, a total break from business. The last thing on their minds will be buying property,’ added Clarke.
Full Cape Argus report

Tenants opting for unfurnished accommodation - 21/03/2010
Many residential property owners with accommodation to let are looking forward to the 2010 World Cup, but for tenants looking for unfurnished accommodation on the Atlantic seaboard, the trend is becoming a thorn in their side, notes a Cape Argus report. There is a dire shortage of unfurnished accommodation in these and surrounding suburbs, thanks largely to the arrival of the soccer event, says Faircape Atlantic Seaboard Residential Agent, Vicki Tee. ’Before 2010, demand for unfurnished accommodation was often greater than furnished, as most residents already have their own furniture,’ said Tree. ’But the World Cup has prompted many landlords to start furnishing their rental properties with the hope of making profits during this short period.’
Full Cape Argus report

How WC predictions are panning out – 25/01/2010
Five years ago property experts predicted that the housing market would flourish, and prices would soar, with increases of up to 50% in 2010. However, at the time nobody’s crystal ball showed a hint of the recession which would bring the world to its knees just a few short years after FIFA awarded South Africa the World Cup. According to a report on the IoL site, in 2005 experts said winning the right to host the World Cup had created a positive sentiment towards SA property internationally. At the time, Saul Geffen, the managing director of ooba (formerly MortgageSA), analysed how major global sports events like previous World Cups and the Olympics had influenced property markets in other countries.
Full report on the IoL site

2010 WC will showcase SA property – 23/01/2010
Although much of the hype and propaganda about the 2010 World Cup’s impact on property in South Africa has been hot air, the event’s effect is now being felt – and there are indications that it will accelerate the recovery of the residential property sector, says Lanice Steward, MD of Anne Porter Knight Frank. ’Until recently many of us, I think, did not appreciate just how much exposure this World Cup event will give to South Africa – and, in particular, how widespread the TV coverage will be. However the draw in Cape Town opened our eyes to the long-term beneficial spin-offs of the event. We have to come to terms with the fact that no other event, not even the Olympic Games, is capable of pulling in 120 million to 150 million TV viewers as the World Cup is expected to do,’ says Steward.
Full SA Property report

WC rentals not a sure bet – 18/01/2010
Although the business community - and the tourist industry in particular - continues to welcome and promote the 2010 World Cup hype, this is leading to a potential over-supply situation in short term residential rental accommodation, says Lanice Steward, managing director of Anne Porter Knight Frank (APKF). ’APKF runs active rental services in many of the areas likely to prove popular with World Cup visitors to Cape Town, and we have found that the hope of almost ludicrously high rentals over the World Cup period has led to many home and flat owners holding back from signing on long-term tenants,’ said Steward. According to a report on the IoL site, right now demand is strong for long-term rentals in Green Point, Sea Point and Camps Bay.
Full report on the IoL site

2010 boost for property prices – 06/01/2010
The outlook for property for 2010, while still mild, was far better than 2009, auctioneers Alliance Group said Wednesday. “In 2010 people will start spending more as the stock market continues to rally and the economic outlook improves,” said chief executive Rael Levitt. Keeping the show on the road over the last 18 months of turmoil had been a true test for many developers, brokers and banks . “In 2010 the challenge will be to refocus on the long term and what the post-World Cup period will bring. “ 2010 may well be a tale of two halves,” Levitt said, adding that the impact of the World Cup in the first half of the year could not be overestimated.
Full report in The Dispatch

New stadium a boost for Green Point – 31/12/09
Now that the new Green Point stadium is all-but complete – and lit up with a magical soft glow at night – almost all the criticism and the dread that it would downgrade the precinct have melted away. So says Lanice Steward, MD of Anne Porter Knight Frank (APKF), who adds that it is ’impossible not to be impressed’. ’When the lights come on after dark, one has the impression that a benign spaceship has landed here. It is just far enough away not to impinge on the attractive cosmopolitan cafι district on Somerset Road (which has proliferated over the last year), but close enough to give a feeling that something very exciting, very modern and almost beyond our understanding has happened here.’
Full Property24 report

4,000 homes registered for 2010 – 31/12/09
The Zimbabwean government has registered more than 4 000 houses that will be turned into lodges ahead of the 2010 World Cup soccer showcase in South Africa next year, a senior Govern-ment official has said. This followed the Zimbabwe Tourism Authority’s approval of applications by some homeowners to turn their houses into lodges to complement hotel accommodation for soccer tourists expected in South Africa. Zimbabwe needs a total of 10 000 beds for the World Cup showcase in South Africa. Tourism and Hospitality Industry Secretary Dr Sylvester Maunganidze said Government was expecting to approve more applications and ensure adequate accommodation for the football extravaganza. He said Zimbabwe has seen an upsurge of in-bound tourists following concerted calls for the lifting of travel bans by the West and other countries.
Full report on the allAfrica.com site

Word of warning for homeowners - 14/12/2009
Letting agents have cautioned homeowners - expecting to make a fortune in rental income during the 2010 World Cup - to consider their options carefully before choosing tourists over long-term tenants. FIN24 reports that Cape Town is already having a shortage of rental properties available on six- to twelve-month leases, as owners take their properties off the market, hoping to let them to tourists in June and July next year. These are not only owners with seaboard properties, but even those in suburbs such as Durbanville and Parow who blithely assume they will be able to let their apartments for R3 000 a day and more.
Full FIN24 report

Green Point stadium under the spotlight – 09/12/2009
Now that the new Green Point stadium is all-but complete - and lit up with a magical soft glow at night - almost all the criticism and the dread that it would downgrade the precinct have melted away, say Meryl Kreuger and Velma Knight, Anne Porter Knight Frank’s agents for Sea Point and Green Point. ’It is impossible not to be impressed,’ said Knight. ’When the lights come on after dark, one has the impression that a benign spaceship has landed here. It is just far enough away not to impinge on the attractive cosmopolitan cafι district on Somerset Road (which has proliferated over the last year), but close enough to give a feeling that something very exciting, very modern and almost beyond our understanding has happened here.’ According to a report on the iafrica.com site, Kreuger added that almost as impressive as the building itself have been the City Council’s upgrading of the surrounding landscapes and, more particularly, the golf course.
Full report on the iafrica.com site

2010 expected to have long-term effect – 03/12/2009
The South African property market is performing well compared to other global markets and the 2010 World Cup will affect the real estate market over the long term, notes a report on the News24 site. Commenting on the 2010 World Cup’s impact on the real estate market, RE/MAX International’s Vice President for Franchise Sales, Peter Gilmour said he is reserved about a major once-off boom. ’I anticipate that the World Cup’s impact on foreign real estate investment in South Africa will yield results over the long term, more specifically over a 2–3 year period after the event;’ he said. Foreigners visiting South Africa during the tournament will be in a ’vacation’ - and not ’property buying’ - mode, but will be impressed by the real estate opportunities they see.
Full report on the News24 site

Homeowner pockets $1m for 2010 – 01/12/2009
A property owner in Clifton on Cape Town’s Atlantic Seaboard has secured house rental of $1m for the duration of the 2010 World Cup. FIN24 reports that Clinton Braude, director at Ronnie Matthews Estates, said the month-long rental is the agency’s highest deal to date, and most likely a new record for South Africa. ’The villa has been rented to an undisclosed international celebrity to use as a base during a month-long visit while in South Africa during the World Cup in June, and is situated in sought-after Clifton - Cape Town’s millionaires’ playground,’ Braude said. He added more deals would be closed after finalisation of the tournament draw on Friday.
Full FIN24 report

Homeowners cash in on 2010 rush – 24/11/2009
Seeff Properties has steadily been signing up private homes in a bid to meet the huge demand for accommodation for next year’s 2010 World Cup, with more than 2000 properties already on its books. Business Day reports that homeowners can earn from R750 to R19 000 a day by opening their homes to the expected 450 000 visiting soccer fans. Seeff has already had huge success at the top end of the market, including securing a group of Russian businessmen who have rented 12 villas for the duration of the tournament.
Full Business Day report

Locals also booking 2010 accommodation - 16/11/2009
As the build-up to the 2010 World Cup gets ever more frenetic, estate agents continue to sign up properties for home owners who wish to cash in on rental income during the tournament, notes a report on the IoL site. But, says Seeff Properties West Coast chief executive Heinrich Koorts, Cape Town residents are themselves booking accommodation as they require somewhere to stay while their own homes are occupied by overseas visitors.
Full report on the IoL site

R600m worth of luxury 2010 packages sold - 15/11/2009
How much would you pay to stay in a luxury seaside villa in Clifton, Cape Town, with its own butler, chef, home cinema, and walk-in cellar. Try R4.2m a month. And Cape Villas, the rental agent, reckon it’s a ’bargain’. The Times reports that with just less than 250 days to the 2010 World Cup, international millionaires and billionaires are paying cash to secure a home in the tiny coastal basin. For many who have splashed out R11.2-million for the soccer showcase’s top package - which entitles the holder to watch all major matches from a private suite - cost is not a factor. Almost R600-million worth of packages have been sold.
Full report in The Times

Property owners hold out for the WC - 05/11/2009
Owners are keeping their investment properties empty until the World Cup soccer tournament in 2010, said Seeff Properties. ’I am increasingly being asked by owners to withhold their investment property to ensure availability during the World Cup,’ saidJules Arnott of Seeff Properties. The Herald reports that Arnott said Match, sponsors and media to the World Cup, did not cater for the marketing of non-graded residential accommodation for the average fan. He said there was ’a huge demand’ for beds predicted (65 000 in some cities on peak nights), especially in central areas with easy access to the Greenpoint stadium in Cape Town. ’It would certainly make sense to market your property for rent during the Football World Cup,’ Arnott said.
Full report in The Herald

WC infrastructure boosts rejuvenation - 03/11/2009
The infrastructure development and improvements taking place around the Ellis Park stadium sports precinct before the 2010 World Cup are set to become a catalyst for rejuvenation in the adjacent suburb of Doornfontein, says Oscar Mello, leasing, sales and investment broker for Pam Golding Commercial in Gauteng. ’The Ellis Park precinct, incorporating Ellis Park Stadium and Johannesburg Stadium, is undergoing a major facelift and attention is beginning to focus on nearby Doornfontein, a semi-industrial area where vacancies have increased in the past few years due to industrial operations moving to dedicated industrial areas,’ says Mello.
Full IoL report

Stadium views in demand – 28/10/2009
While home buyers still consider sea views a priority, stadium views are now the very next best feature they request, says Carol Reynolds, manager for Pam Golding Properties in the Durban and Durban North areas. ’Anticipation regarding the forthcoming 2010 World Cup is increasingly evident and along with it, there’s a revived optimism in the marketplace, with the general sentiment being that we are being buffered to some extent from the severities of global recession because of this world-renowned event,’ said Carol. ’Coupled with this is the fact that properties with views of the new Moses Mabhida Stadium – with its spectacular arch feature and innovative design – are already sought after. My Property reports that areas such as Morningside and the Berea afford exceptional stadium views, with some of the luxury penthouses on the Berea providing sweeping vistas across the stadium and beyond.
Full My Property report

2010 highlights rental issues - 03/10/2009
A German buyer wants to buy a beach house in South Africa with money from Europe. He would like to finance it with a loan from a German bank to benefit from Europe’s lower interest rates. To help pay for the holiday house in South Africa, he wants to let it out during the months he is not visiting his granddaughter. My question is: how hard will it be to transfer the letting income here to Germany to repay the bond? - SW. The question you ask is quite topical, given the build-up to the 2010 World Cup and the international interest in buying and letting property in South Africa. It has both tax and exchange control consequences - but the short answer is that the money can be repatriated to Germany with relative ease, so long as your paperwork is in order and you know about the pitfalls along the way.
Full Sunday Times report

Looking beyond 2010 – 01/10/2009
While investors in luxury apartments and villas have their eyes firmly fixed on the rental bonanza that the 2010 World Cup is likely to bring, they also need to consider ways to attract sustainable rental options both before and after the tournament, notes a CBN report. According to Tanya Joubert, Director of Cape Locations, which represents a variety of luxury properties including apartments and villas in Cape Town and the Cape winelands area, property owners need to have a plan in place to ensure their properties are consistently generating an income.
Full CBN report

Seaside homes still in demand – 28/09/2009
The coastal suburbs of Bantry Bay, Llandudno, Clifton and Camps Bay and are abuzz with construction activity and increased property sales compared to this period last year, which is hardly in line with overall economic predictions for the industry. Business Day reports that the Atlantic Seaboard’s economic contribution to the city, derived from the combination of newly constructed homes, renovations and property sales, is having a knock-on effect on both consumer spending and property prices. Cape Town, which recently received a huge budget increase from R440 to R660m towards the completion of the nearby Green Point stadium where the 2010 World Cup will be hosted, may well benefit from such positive consumer sentiment.
Full Business Day report

Pam Golding set to launch 2010 rental service – 09/09/2009
Pam Golding Properties is preparing to launch a dedicated rental service for the 2010 FIFA World Cup, in anticipation of the demand for short-term accommodation during this period. CBN reports that the personalised service will be restricted to a selection of luxury homes, targeted at the upper end of the visitor market. PGP will limit the number of properties in this portfolio, focusing on the Atlantic Seaboard, City Bowl and Southern Suburbs. PGP’s MD for the Western Cape metro region, Laurie Wener cautions against drastic over-inflation of prices during the World Cup period, saying that expectations of massive daily rentals may well be pipe-dreams.
Full CBN report

 
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