Project 2010 - A Twenty Ten Media and Marketing Initiative
PREPARING SOUTH AFRICA FOR THE WORLD      
Telecoms

WC glory for Multichoice – 30/11/2010
Multichoice added 498,000 subscribers gross in the six months to September 30, 2010, and it should come as little surprise the South African pay-TV operator is attributing the success to the World Cup, which took place on home soil, notes a Broadband TV News report. ’Underlying growth trends were generally positive, especially for the internet,’ said Ton Vosloo, chairman of parent company Naspers. ’The 2010 World Cup also had a positive impact on pay television’
Full Broadband TV News report

SABC applauded for WC role – 08/11/2010
African business conglomerates united on Saturday to honour South Africa’s National Broadcaster for its role in the 2010 Fifa World Cup, notes a News Time report. African Union, African Development Bank, Economic Community of West African States, the African Communications Agency and the South African National Editors’ Forum (Sanef) joined together to put together the ceremony. SABC news reports that a glitzy awards banquet in Durban was the result of the unity the companies showed in thanking the broadcaster for helping Africa shine.
Full News Time report

Official 2010 WC film in 3D launched – 14/10/2010
GOOOOOOOAAAAALLLL! Soccer comes to the third dimension this November. In an early announcement to retailers, Sony has revealed ’Official 2010 FIFA World Cup Film in 3D’ is coming to the Blu-ray 3D format on November 16, notes a High-Def Digest report. Experience the journey of the most-watched sporting event in the world as it was meant to be seen: in dynamic and vibrant 3D on Blu-ray. Relive the action and intensity of the 2010 FIFA World Cup South Africa as though you were actually in the stadium witnessing all the drama and athletic skill.
Full High-Def Digest report High

SAFA wants Improved TV deal – 01/10/2010
SAFA will enter talks with the national broadcaster later this month to discuss broadcasting rights for future Bafana Bafana matches. Sport24 reports that the current deal between expires next year and according to SAFA president Kirsten Nematandani, the South African Broadcasting Corporation will have to significantly increase their outlay if they have any hopes of securing a new deal.
Full Sport24 reportFull

Top dollar demands for Bafana rights – 20/09/2010
The SABC will have to cough up ’way more’ than R350-million for a new five-year contract with SAFA granting it the broadcast rights to Bafana matches. The Times reports that the current five year deal, believed to be worth R30-million a year, expires in April. SAFA chief executive Leslie Sedibe has laid down the law: he wants the public broadcaster to pay top dollar to retain its status as exclusive rights holders.
Full report in The Times

Icasa awards mobile TV licences – 10/09/2010
E.tv and MultiChoice have been awarded the licences to provide mobile TV, said the Independent Communications Authority of SA (Icasa). According to a report on the News24 site, Icasa initially aimed to have the digital video broadcasting service up and running in time for the 2010 World Cup. This would have meant South Africans would have been able to watch soccer matches on their cellphones. Icasa missed their deadline and an invitation to apply was sent out in April this year. Four applications were received from MultiChoice, Mobile TV Consortium, Super 5 Media and e.tv.
Full report on the News24 site

SABC to lose Bafana games? – 09/09/2010
SAFA CEO Leslie Sedibe has once again warned the SABC they risk losing their broadcast rights for Bafana Bafana games. Sport24 reports that SAFA will hold talks with the national broadcaster next month - with Sedibe pushing for an improved deal on their current one, which expires in April. ’We know exactly what we want and we have already finalised our broadcast strategy,’ said Sedibe. ’Obviously we want to continue working with the SABC but not under these difficult conditions.’ ’We cannot continue like this because the current contract is ludicrous,’ he said.
Full Sport24 report

WC causes surge in TV viewing – 22/08/2010
A newly published report shows that throughout the World Cup 2010 period average television viewing time per person significantly increased, notes a Casino Times report. According to recently published research, the World Cup contributed to a rise in the average number of hours people spent watching TV in the first half of this year. According to data from the Broadcasters’ Audience Research Board (Bard), in the first six months of this year people were watching an average of 28 hours and 15 minutes each week, 48 minutes more than the same period last year.
Full Casino Times report

WC final sets viewership record in US - 13/07/2010
The World Cup final between Spain and the Netherlands was the most-watched football game in US television history, drawing 24.3 million viewers, said Nielsen. According to a report on the IoL site, the final on the ABC network and Spanish-language Univision outdrew the June 26 US-Ghana match, which attracted 19.4 million viewers, and the 18.1 million viewers for the 1994 Italy-Brazil World Cup final, Nielsen said.
Full report on the IoL site

BBC to silence vuvuzela sound - 15/06/2010
TV viewers could soon be able to cut out the sound of the vuvuzela when they watch World Cup matches. The BBC is thinking about the possibility of offering ’vuvuzela-free’ coverage via its interactive red button function after hundreds of complaints. Fans say the droning sound of the plastic horns, which has been likened to the buzzing of millions of angry bees, is drowning out coverage and leaving them with aching eardrums.
Full report on the IOL site

Cellphone traffic soars - 13/06/2010
As isolated complaints of interrupted cellphone network services trickle in, South Africa’s communications authority believes the country’s three big cellular operators are ready to deal with the surge in users over the next six weeks. South Africa’s cellular user database of 50 million is expected to receive an injection of over 600 000 SIM cards, issued to foreign ticket purchasers visiting the country for the World Cup.
Full IOL reportIOL

LOC to release the tender docs – 08/06/2010
The South Gauteng Court ruled to lift the veil of secrecy over the 2010 World Cup tendering process. The New Times notes that this came after the Mail and Guardian had made an application for such to the court asking it to force the LOC to release the documents to it. Acting judge Les Morrison ruled that the LOC must turn over such documents to the newspaper within 30 days. The LOC had sought to defend the claim on the grounds that it was not a public entity and as such did not have to comply with public procurement legislation.
Full report in The News Time

Soccer in 3D at no charge – 08/06/2010
If you don’t have tickets to the game, here’s a novel way to enjoy the 2010 World Cup and entertain your kids. The Times reports that the ’3D World Created by Sony’ allows visitors to watch highlights of the 25 matches filmed during the 2010 World Cup in full 3D screening. The 240-seater dome in Nelson Mandela Square will feature not only 3D football images, but will provide entertainment including music, movies and games during the tournament.
Full report in The Times

Shebeens to score during WC- 05/06/2010
Satellite dishes have been springing up on shacks in Cape Town squatter camps as shebeen owners install DStv to attract 2010 World Cup fans. Not content with just attracting a beer-swilling crowd, some shebeen owners are planning to cash in further by charging a R5 cover charge per game. This practice has been slammed by Fifa, with the Department of Trade and Industry indicating earlier this year that a R50 000 licence would be required if establishments wished to make money out of screening World Cup matches.
Full IOL report

Kick-off concert live on SABC1 - 25/05/2010
Good news for music fans who can’t make it to the grand 2010 World Cup Kickoff Celebration Concert at Orlando Stadium in Soweto, the spectacle is to be screened live on SABC1, and also shown live around the world, from 8pm to 11pm on June 10, notes a Tonight report. It has also been announced that nine-time South African Music Award-winner and Afro-soul sensation, Lira, has been added to the main programme, while a host of other local acts have been signed up to contribute to the concert’s afternoon warm-up spectacle.
Full Tonight reportFull

Hooked up for the WC - 21/05/2010
They live in one of the poorest areas of Cape Town but that hasn’t stopped residents from installing satellite TV in their shacks. At least two Blikkiesdorp shacks have satellite dishes and the owners say they won’t hesitate to let people watch 2010 World Cup games at their homes. Spaza shop owner Charmaine Walters says her boyfriend surprised her with a decoder.
Full report on the IoL site report

FIFA should embrace coverage, not curb it – 21/05/2010
Guy Burger, Mail & Guardian: Sometimes it’s better to hope for forgiveness, rather than to ask for permission. This is what the South African National Editors’ Forum (Sanef) must be thinking after the group asked FIFA to loosen its limits on journalists delivering coverage to cellphones. What they got instead was a tightening of coverage conditions. The story begins in January with Sanef writing to FIFA, pointing out newspapers’ unhappiness with the restrictions. No reply was forthcoming, so the organisation tried again in March.
Full Mail & Guardian columnMail

Furore erupts over licensing of mobile TV operators – 21/05/2010
A broadcasting consortium, backed by high-profile shareholders, including former Telkom chairman Shirley Lue Arnold, is up in arms over what it suspects was a serious breach in procedure by the Independent Communications Authority of SA (Icasa). Icasa wants to issue the licences for the digital video broadcasting handheld (DVB-H) technology before the 2010 World Cup.
Full report on TechCentral.co.za

The world is watching – 20/05/210
The 2010 FIFA World Cup is Africa’s biggest-ever broadcast event, and it is putting its ICT infrastructure to the test. South Africa has made significant investments into its information and communication technology (ICT) infrastructure in a bid to meet commitments, guaranteed by the Department of Communications, as part of the country’s hosting of the 2010 FIFA World Cup. Tele-management reports that these guarantees cover the provision of connections between the public telecommunications exchanges of Telkom SA, Africa’s largest integrated communications company, and the ten stadiums, as well as the high-technology International Broadcast Centre (IBC), in Johannesburg.
Full Tele-management report

Telkom network freeze concerns – 17/05/2010
Telkom has recently entered into its 2010 World Cup ’network freeze period’ which will continue until 16 July. According to a MyADSL.co.za report, this development raised concerns among consumers and service providers about potential poor service levels from Telkom. One ADSL service provider warned their subscribers that ’All line faults and Telkom orders that are processed before 05 May 2010 will take longer than its normal activation period due to Telkom freezing period for the 2010 World cup.’
Full MyADSL.co.za report

SABC reveals WC plans – 13/05/2010
All 2010 World Cup games will be broadcast in all languages, the SABC has announced. Having been commissioned by FIFA to broadcast all 64 matches in all 11 official languages, the SABC are the only official broadcaster of the games. SABC CEO Solly Mokoetle announced that television and radio signals will be simulcast for the World Cup, allowing viewers and listeners to hear commentary on the games in ’their own beautiful language’. According to a report on the IoL site, the SABC’s three channels will be accompanied by 18 radio stations to make sure that no one in the country will be left out during the event.
Full report on the IoL site

S.Korea threatens to block soccer broadcasts – 12/05/2010
South Korea could block broadcasts of 2010 World Cup matches to football-mad Pyongyang, venting anger over the loss of a warship before North Korea make their first appearance in the tournament since their giant-slaying performance of 1966. Seoul has few practical responses to the loss of a corvette, which it suspects North Korea torpedoed in late March, killing 46 sailors. Pulling the plug on coverage of next month’s World Cup finals could touch a nerve.
Full Financial Times report

Telkom on track for the WC – 09/05/2010
The South African technology infrastructure (telephone systems, electronic communications) has come under the microscope recently. Sunday World reports that there are concerns that it could be found lacking in coping with the influx of thousands of sophisticated global tourists expected to arrive here for the 2010 World Cup. But Telkom’s World Cup programme director Themba Magazi says the telecommunications giant is confident of honouring all its obligations to FIFA.
Full Sunday World report

SABC drops the ball - 26/04/2010
The SABC last week failed to broadcast the friendly match between Bafana Bafana and North Korea in Germany live despite it being the official 2010 World Cup broadcaster. The Sowetan reports that the match was broadcast two and half hours after kick-off. But SABC radio stations were able to run live commentary on time. SABC spokesperson Kaizer Kganyago said they were unable to broadcast the match on time because they were informed late that the game was in the early evening. It has also emerged that the SABC failed to secure a broadcast centre for the World Cup games.
Full report in The Sowetan

Boom time for telecom operators – 14/04/2010
Telecoms operators seem well prepared for the large influx of network users during the 2010 World Cup, say analysts. ’They (operators) have had enough time to prepare. I think they’ve all done the adequate planning, but of course capacity is still a concern,’ says MD of BMI-TechKnowledge Denis Smit. ITWeb reports that there are a number of initiatives that are being embarked on by operators. Included in these initiatives are several attempts to maximise capacity.
Full ITWeb report

Soccer Cinema to inspire 50 small towns – 12/04/2010
A mobile cinema has set off on a tour of 50 small towns around South Africa to bring the best football documentaries to those who won’t be able to afford to see any 2010 World Cup games live at the stadiums. Bizcommunity.com reports that the aim of the project is to stir up excitement in the build-up to the World Cup and give audiences an opportunity to learn more about history’s greatest teams and football stars. Sponsored by the National Lottery Fund, Soccer Cinema began its cross-country journey in Cape Town on 6 April, and is due to end on 2 June 2010.
Full Bizcommunity.com report

WC final in 3D - 08/04/2010
The 2010 World Cup final at Soccer City in Johannesburg will be among 25 matches at this year’s tournament broadcast in 3D. Sports24 reports that 25 of the 64 matches in South Africa will be filmed by at least seven dedicated pairs of cameras, with record five-time World Cup winner Brazil the most featured team. All three of its group matches are among the 15 first-round games scheduled for broadcast. Germany, the Netherlands, Spain, Argentina, South Korea and Nigeria will each appear twice, with England and France among the 10 sides who must advance to stand a chance of their matches being shown in the format.
Full Sports24 report

Dedicated WC satellite for SA – 24/03/2010
SA will get its own communications satellite dedicated to the 2010 World Cup. The satellite, from international communication satellite operator Intelsat, will be used exclusively for carrying the high-definition broadcast signals from the event to the rest of the world, notes a Tech Central report. State-owned broadcast signal distributor Sentech, which has constructed a satellite uplink facility in Johannesburg to carry the signals for the soccer spectacular, has commissioned the satellite, the IS-706, for the event. Flavien Bachabi, regional vice-president for Africa at Intelsat, says the company has been involved in World Cup events since the 1960s. It has provided dedicated satellites for previous World Cup events and for the Olympic Games.
Full Tech Central report

MTN spends R7bn on WC upgrades – 23/03/2010
Mobile operator MTN said it had invested R7.1bn upgrading its domestic network and infrastructure ahead of 2010 World Cup. The company said that as part of the work it had completed network coverage upgrades at all stadiums being used in the tournament. MTN is one of the sponsors of the month-long tournament, giving it exclusive mobile content rights.
Full FIN24 report

Broadcaster’s plans for the WC - 05/03/2010
As official broadcaster the SABC holds the rights to air the tournament. E.tv is not a rights holder and will not be airing any of the matches (live or delayed), but it has still patriotically dedicated itself to being a part of the 2010 World Cup. Vasili Vass, e.tv’s spokesperson states: ’The 2010 World Cup is a big event in the country and as a channel we will be covering the matches in our bulletins giving in-depth reports and analysis of all the games as well as a look at how South African’s and visitors to the country are responding to the games.’
Full Media Online report

 
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