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SAs recent victory in the rugby World Cup has boosted the branding potential of all the countrys national squads. Jeremy Sampson, director of branding company Interbrand Sampson, says there has been a scramble among sponsors to position themselves. Sport is big business, and remember that, from a worldwide perspective, the rugby World Cup was a small event. The 2010 World Cup will be much bigger and part of the challenge then will be to get profits going into the pockets of all South Africans. Photo: Project 2010 |
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