PROJECT 2010 - PREPARING SOUTH AFRICA FOR THE WORLD

Project 2010 - A Twenty Ten Media and Marketing Initiative

PREPARING SOUTH AFRICA FOR THE WORLD

Photo Archive

Ready to roll

The launch of the first of the 20 Football for Hope Centres which will be built around the continent ahead of the 2010 World Cup.

All together now

2010 Local Organising Committee CEO Danny Jordaan, Helen Zille, Premier of the Western Cape, Cape Town mayor Dan Platoand Federico Addiechi, FIFA Head of Corporate Responsibility and Jürgen Griesbeck, CEO of streetfootballworld at a sod-turning ceremony for the for first of the 20 Football for Hope Centres which will be built around the continent.

Dust and dreams

A young goalkeeper throws himself at the ball during a tournament hosted by the Dreamfields Project which aims to provide underprivileged children with football kits in the build-up to the 2010 World Cup.

The stars of tomorrow

Cape Town radio station Heart 104.9 and the 2010 Green Point Visitor’s Centre and Interactive Sport has launched the Heart Squad soccer coaching clinic for hundreds of children.

Official 2010 WC mascot unveiled

The cloud of secrecy surrounding the official mascot for the 2010 World Cup has been lifted.

Official 2010 WC mascot unveiled

The cloud of secrecy surrounding the official mascot for the 2010 World Cup has been lifted. Zakumi, a leopard, takes his name from a composition of ZA, standing for South Africa, and ’kumi’ translating into 10 in various languages across Africa. (Not for sale)

2010 dream is realised

When South Africa won the bid to host the 2010 World Cup, a joint venture by FIFA and SOS Childrens Villages determined that 100 orphaned and abandoned children would find a home in 2010 host city Rustenburg.

In search of greener fields

Realising the opportunities presented by the 2010 World Cup, well-known journalist John Perlman resigned from his job at a prominent broadcaster to pursue greener pastures - or rather, greener fields.

A million balls for 2010?

The Organisation of Rural Primary Education Developers, an NGO in Accra, Ghana has initiated the Million Balls Project for African Children initiative.